Skema > Programmes > MSc > MSc International Marketing & Business Development
 

MSc International Marketing & Business Development

 

 

Introduction

​​​​​​​​​​​​​​​​​ 

Broad strategic insight and the skills to develop new business opportunities

Taught in English at the Paris, Lille, Sophia Antipolis, Suzhou and Belo Horizonte campuses - September and January intakes on all three campuses. Each campus has its own specialisation tracks.
 
​This MSc is a CGE-accredited, full-time course taught over an 18-month period (nine months of courses, then nine months for the dissertation and internship).

Who can apply?
As a one-year MSc: holders of four-year degrees
As a two-year MSc: holders of three-year degrees (more info)​


 This MSc was ranked third in France by MOCI magazine in 2017

​Programme outline

This MSc offers a double-competency approach that recruiters are looking for. 

Students are trained in the core must-have competencies required for future marketing or business development professionals: 
  • Brand management
  • Innovation & creativity
  • Strategic marketing
  • Consumer insights
  • International business development
  • Application of operational marketing
  • Sales & business development. 

Students are further able to customise their course of study by choosing campus-specific electives, with five possible destinations:
  • Lille: one of the most dynamic French regions with a strategic geographic position at the centre of western Europe (one hour from Paris, London, Brussels / two hours from Amsterdam and Germany). 

  • Paris: The French capital with France’s densest economic, cultural and industrial base 

  • Sophia Antipolis: the “French Silicon Valley” with the largest European Technopole

  • Belo Horizonte: capital of the second largest state in Brazil, offering live analysis of the emerging markets business development

  • Suzhou: based in Suzhou Industrial Park, a hub for new-technology development and opportunity to experience the dynamism of the growing Chinese and Asian markets
The programme balances hard and soft skills, academic input and practical application, reaching out to companies through projects, testimonials, case studies and challenges. 


​Video: watch a five-minute section of a class

In this excerpt from an Internationalisation of the Firm class, Peter Spier, who is the programme director, discusses the projects that students are working on with three local companies. This course is also one of the MSc International Business courses.
 











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