Program Outline
The Events and Meetings Management course is a brand-new program, tailor-made for the MICE (Meetings, Incentives, Conferences Exhibitions/Events) Industry following extensive consultation with leading professionals in the field. The program profiles stakeholders within the industry (corporate, government and association clients, venues and event services and destinations) and follows market trends. It also focuses on teaching specialist strategic skills in the areas of management, finance, IT and sales and marketing in the events and meetings management profession.
Why Choose This Program?
Worth more than US$672 billion a year (WTTC estimates), the events and meetings management industry has been growing exponentially over the last decade. This program was specifically conceived to respond to a marked shortage in skilled professionals, as identified by the sector’s foremost associations (MPI, ICCA, SITE). SKEMA is ideally located on the French Riviera, a B year-round hub for professional and corporate events, with well-known venues in Cannes, Nice and Monaco and professional event management services throughout the region. Courses are delivered by prominent practitioners or acclaimed academics in the field.
Your Future Career
Graduates from the program are expected to go on to managerial posts within conference centers, international associations, professional conference organisers, destination management companies, convention bureaux, exhibition organisers etc. This specialized postgraduate degree will greatly enhance their career prospects within this fast expanding industry. SKEMA works closely with representatives from major organizations in the field and has a successful track record of placing interns within the industry.