Program Outline
Today’s companies need managers who master three principal competencies: project management, new technologies, and the development of new business ideas. This MSc produces graduates who are competent, practiced and experienced in these three key areas.
To do this, the Web-Marketing & Project Management MSc redefines the role of the student; students take on the role of junior consultants from the beginning of term. This is learning-by-doing taken to its logical conclusion.
At the start of the year, companies come to SKEMA to present web-marketing projects they would like students of this MSc to manage. The companies’ projects are real missions, with expected deliverables, budget etc. Students choose the project they would like to work on, and start work right away.
The program is structured so that students are presented with relevant Web-Marketing & Project Management concepts in class. Then they apply the concepts taught in class to the projects they are working on. All the while, they are guided by the professor-coaches who monitor their work, giving feedback and calling for revisions when needed. At the end of the year, students must deliver the realized project to the company they have been working for.
Over recent years, students have done projects for companies such as Amadeus, Orange, IBM, Dow AgroSciences, Air Cannes, the Opera of Nice, Nike… Projects included product launches, website creation, web-marketing, events management, re-branding…
On the web-marketing side, courses cover: website design, search-engine optimization, web-marketing and research, benchmarking, e-CRM, legal issues.
On the project management side, courses cover: strategy, project management techniques, HR management, budgeting, scheduling, quality, risk analysis, managing change, and MS Project. And combining both aspects, there are courses covering: data-mining, competitive intelligence and knowledge management, technical specifications and requirements.
Why Choose This Program?
There is real demand on the job market for graduates with this qualification; project management now has such a central role in company life, while web-marketing is an industry in full expansion. With this qualification –and the experience it gives– on your CV / resume, you will be able to find rewarding work easily.
This is one of the few programs that trains students to take a project from scratch to on-the-market reality because that is precisely what students do, with expert guidance, over the course of the MSc.
Teaching staff have both B academic credentials and extensive professional experience. You will be coached by professional market specialists in areas of: business plans, web-design, project management, legal issues, marketing, communication. Class sizes are kept small so that you can have individualized guidance and relevant feedback from your professors and coaches.
Students become proficient not only in the technical aspects; emphasis is also placed on learning the softer skills –the interpersonal competencies– needed to manage projects in today’s firms. Your team management, conflict management, meeting management, and leadership skills will be pushed and developed over the course of the year.
The program’s Scientific Committee of market professionals (including the CEO of IBM at La Gaude) and expert academics regularly review the pedagogical content and make revisions so as to keep the content of this MSc closely in line with the needs of the market.
Doing an MSc at SKEMA, you will develop professional contacts and learn from other students. Indeed, one of the assets of this program is the opportunity for cross cultural interactions and learning. SKEMA’s international MSc classes will make it possible for you to create a wide network of friends and colleagues.
The dissertation project will give you the opportunity to become expert in one area of Web-Marketing & Project Management- a useful tool to market yourself to companies when finding work.
Your Future Career
The transversal nature of the MSc in Web-Marketing & Project Management means that graduates find work in all sectors, especially as project manager and marketing or communication managers.
Graduates of the program go on to manage launches of new products, services, events and franchises; they also manage and develop corporate and business websites.
Recent graduates (of the former major) are now: events manager at AAVA Communication; marketing managers at L’Oreal and Elisabeth Arden; communication managers at Nike, IBM and the Yachting Club of Monaco; financial project manager at Lenovo; sales director- ‘Univers’ at Decathlon and sales manager at Microsoft; direct marketing manager at Crédit Mutuel; market communication manager at Lucent Technologies.