LILLE          PARIS          SOPHIA-ANTIPOLIS          SUZHOU (CHINA)          USA
Français

News

Theme: ok Publication date: ok

MSc Web-marketing & Project Management: from student to professional

The Web-marketing and Project Management Master of Science provides students with the best of both worlds; they are taught, of course, the theory, but what they also get is professional training backed up by the students’ involvement in real, in-company projects. Projects consist of studies carried out for companies in a variety of sectors.

Course content is multidisciplinary (marketing, communication, finance, human resources, project management, business law, multimedia) and is presented alongside the development of the projects so students build up their knowledge and know-how step by step.

The real benefit of such an education is its emphasis on turning students into professionals. By working in teams of five to eight students on a real project for a company, students apply the acquired knowledge. As a student, you become a manager in a specific field (communication, HR, marketing…) and also work on a broad range of missions which gives an overview of different aspects of a project. For example, you could be a communication manager which entails organizing meetings, writing company brochures and magazines etc. Yet at the same time you could be working on benchmarking, marketing studies, SWOT analysis, supporting colleagues working in other fields…

Finally, to ease the development of such skills, teachers accompany students during weekly coaching sessions. They guide students with reminders of lessons learned in class and assist students in having the right managerial reflexes, they also help in the group’s cohesion.

This program is not only a diploma that brings promotion in business life, it is also a means for personal development so we are prepared on all fronts for the professional world that awaits us as graduates.
Contacts
Suzhou campus - Office in france
SKEMA Business School
+33(0)4 93 45 75
Suzhou campus - office in china
SKEMA Business School
+8686 139 1356 1465