Skema > Faculty and Research > Departments > Department of Marketing
 

Faculty and Research

 

 

Department of Marketing

Chair of Academic department: Lyvie GUERET-TALON lyvie.guerettalon@skema.edu

 

EXPERTISES

Our expertise, joint with the Marketing Research Centre (MERCUR) and academic and / or professional backgrounds cover the following areas:


 - Innovation / new business models
- Internationalization of markets
- Brand and Positioning
- Customer and sales management
- Communication strategies (advertising, events, social media, crisis management)
- Consumer behavior and buyer: identities, new technologies, physical and virtual outlets
- Qualitative and quantitative studies

 

Our philosophy:

- Share knowledge and experiences with students and professionals
- Maintain relationships with the scientific and professional communities, both locally and internationally
- Promote pedagogical innovation and develop transdisciplinary projects

 

Our programs are designed and developed based on our expertise:

MSc International Marketing & Business Development

MSc Strategic Event Management & Tourism Management

MSc International Hospitality Management

MSc Luxury & Fashion Management

MS Marketing Direct et Commerce Electronique

Sup de Création

 

PROFESSIONAL LINKS:

We maintain constant and lasting relationships with the professional world, with a view to partnership:


- Professional Intervention
- Projects of real situational / consulting
- Case Study Design
- Tutoring Learning / Internship
- Research projects (VVU, ICOM ...)
- Membership in professional associations (ADETEM, APM ...) and academic (AFM, CAB ...)
- Co-organization of living #conext




Why
choose SKEMA
At the top of French and international rankings SEE RANKINGS
A global business school SEE SKEMA NEWS
A wide range of programmes COMPARE

SKEMA, the global business school

Bachelor, Master In Management, Specialised Masters, Masters of Science (MSc), PhD, DBA, Executive Education, Executive MBA...


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