Skema > Faculty and Research > Departments > Department of Marketing

Faculty and Research



Department of Marketing

Chair of academic department: Lyvie Gueret-Talon



Our expertise, joint with the Marketing Research Centre (MERCUR) and academic and / or professional backgrounds cover the following areas:

 - Innovation / new business models
- Internationalisation of markets
- Brand and positioning
- Customer and sales management
- Communication strategies (advertising, events, social media, crisis management)
- Consumer behaviour and buyer: identities, new technologies, physical and virtual outlets
- Qualitative and quantitative studies


Our philosophy:

- Share knowledge and experience with students and professionals
- Maintain relationships with the scientific and professional communities, both locally and internationally
- Promote pedagogical innovation and develop transdisciplinary projects


Our programmes are designed and developed based on our expertise:

MSc International Marketing & Business Development

MSc Strategic Event Management & Tourism Management

MSc International Hospitality Management

MSc Luxury & Fashion Management

MS Marketing Direct et Commerce Electronique

Sup de Création



We maintain constant and lasting relationships with the professional world, with a view to partnership:

- Professional intervention
- Projects of real situational / consulting
- Case study design
- Tutoring learning / internship
- Research projects (VVU, ICOM ...)
- Membership in professional associations (ADETEM, APM ...) and academic (AFM, CAB ...)
- Co-organisation of living #conext

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A global business school SEE SKEMA NEWS
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SKEMA, the global business school

Bachelor, Master In Management, Specialised Masters, Masters of Science (MSc), PhD, DBA, Executive Education, Executive MBA...

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