The first comprehensive degree in digital business and data analysis in Europe
This MSc is a CGE-accredited, full-time course taught over an 18-month period (nine months of courses, then nine months for the dissertation and internship).
Who can apply?
As a one-year MSc: holders of four-year degrees
As a two-year MSc: holders of three-year degrees (more info
This programme was conceived by top executives in the industry
who noticed the fast increase in demand (and the severe shortage in supply) of graduates with proper understanding of the digital transformation of the global labour market.
Video - watch an excerpt from a class
All companies use the internet to complement and sometimes transform traditional channels of business activity. Marketing, production, strategic planning, etc. have all been transformed by use of the internet to collect data, distribute products and provide services.
This MSc is a multidisciplinary programme combining the fields of strategy, economics, marketing and information systems. It provides students with the knowledge and practical skills necessary to work in a data-rich digital environment.
The programme has been developed in close collaboration with top-level firms from industry and consulting, who are among the principal future employees of our students.
The MSc Digital Business, Data Analysis & Management
curriculum is adapted yearly in order to meet the requirements of the market. All coursework is tailored to emphasise the nature of digitisation and its implications for data collection, analysis and decision-making.
The academic content for the MSc in Digital Business, Data Analysis & Management
has been designed by SKEMA’s leading faculty in close collaboration with experts from industry leaders, including: Capgemini, Facebook, AXA and IBM.
International MSc Digital Business, Data Analysis & Management students will be considered for special scholarships awarded by the University of Côte d'Azur's Academy of Excellence on Networks, Information and Digital Society, each amounting to €5,400.
Want to know more?
Want to know more about the topics and industries highlighted by the programme? Follow Zakaria Babutsidze (his webpage)
, the academic director of the programme, on twitter - @babutsidze
and subscribe to the free online newspaper "Digital Business Weekly"
he edits for the students of the MSc in Digital Business.
If you want to know more about specificities of the programme and/or want to discuss whether this particular programme is a good match for you, contact him via e-mail
Watch the live streaming catch up
Recently, there was a live-streaming Q&A on Campus Channel for prospective students and candidates to ask questions and get answers from Zakaria Babutsidze, head of the MSc . Zakaria was accompanied by
Marcus Pernegger, a current student on the MSc.