Skema > Programmes > MSc > MSc Digital Business > Overview > Value proposition
 

MSc Digital Business

 

 

Value proposition

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Wh​​​at differentiates the MSc Digital Business?

 
  • Programme aimed at the comprehensive study of the effects of digitisation -- the most powerful and overwhelming force in modern business

  • Designed to produce professionals with skill sets highly sought after on the job market

  • Dynamic curriculum incorporating today's industry requirements

  • Overseen by a top-level scientific committee combining high-level executives from stake-holder firms with renowned international academics

  • Taught by SKEMA's leading faculty from various disciplines

  • A unique combination of strategy, economics, marketing and information systems disciplines

  • Based in the heart of Europe's largest technological park, the programme benefits from interactions with leading players in digitisation.




Didier Bonnet, senior vice president of Capgemini Consulting, member of the MSc Digital Business Advisory Board 

“The objective of the MSc in Digital Business is to give students a broad and rigorous grounding in all aspects of digital business. This MSc takes a perspective that goes much wider than digital marketing and includes strategy, operations, economics and tools like big data too. The students will engage in a comprehensive study of the effects of digitisation, which has become the most powerful and overwhelming force in modern business.
 
Students will analyse issues ranging from the impact of the new sharing economy to how large corporations can master their digital transformation. Nowadays, companies going through digital transformation include firms in every industry of the economy – not just the darlings of Silicon Valley.
 
Digitisation is completely rewriting the traditional business models in all industries. Current advances in technology and big data processing tools allow for much greater transparency in information flows, deeper collaboration and flatter organisational hierarchies. The curriculum of the programme places a particular accent on an understanding of the impact of such advances
.
The MSc in Digital Business at SKEMA Business School will undoubtedly produce well-rounded professionals with great prospects on tomorrow's job market.”​




Management team


Mark McCabe, scientific director

Mark holds a PhD in Applied Economics from MIT's Sloan School of Management. He has held positions at the Antitrust Division of the US Department of Justice and Georgia Tech. Currently he is a professor at SKEMA Business School. In parallel he has appointments at Boston University's School of Management and at the University of Michigan's School of Information.
 
His current research focuses on the economics of digital information goods markets and the implications of the online environment for competition policy. He has published a number of articles in top scientific journals on topics related to digital business and has been supported by grants from the Andrew W. Mellon Foundation, the NET Institute, the Open Society Institute and the Alfred P. Sloan Foundation.
Mark McCabe's webpage
 
 

Zakaria Babutsidze, academic director

Zakaria holds a PhD in Economics of Technical Change from Maastricht University's School of Business and Economics. He has held research position at the United Nations University's UNU-MERIT. Currently he is an associate professor at SKEMA Business School. In parallel he has an appointment at the OFCE Sciences Po Paris.​
 
His research focuses on social interaction and how advancement of digital technology has changed the impact of such interactions on the economy. He has published a number of articles in scientific journals on topics such as social networks, blogosphere, and advertising. His research has been supported by grants from the Alfred P. Sloan Foundation, the European Commission and the Academic Swiss Caucasus Net. 
Zakaria Babutsidze's page
 
Follow Zakaria on Twitter​.








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