MSc Digital Marketing

 

 

Programme courses

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Courses by semester & credits 


Digital Marketing Advertising and E-Communication, S1/S2 ("S" = semester), 26 credits
  • ​Digital Marketing & Advertising Strategy S1, 4 credits
  • E-Commerce and E-CRM S1, 2 credits
  • Optional: On-Line communication & Web-site Conception S1, 2 credits
  • Web Design Tools and Techniques S1, 2 credits
  • Social Network & Community Management S1, 2 credits
  • Digital Marketing & Communication Consulting S1, 2 credits
  • Corporate Design and Web Site Management S2, 4 credits
  • Advanced Digital Marketing & Communication Consulting S2, 3 credits
  • Google Adwords & Analytics S2, 2 credits
  • Elective Advanced Graphic Design & Google Analytics or other elective course S2, 2 credits
  • Elective course: Corporate communication S2, 2 credits​ 
 
Project Management & Consulting, Semester 1 / Semester 2 (S1/S2), 24 credits
  • ​Project Management Fundamentals (PMI) S1, 3 credits
  • Project Management and Innovation S1, 4 credits
  • Managing Across Borders and Cultures S1, 2 credits
  • Project Management Consulting I, S1, 2 credits
  • ​Project Management Consulting II, S1, 2 credits
  • Practice of Project Management with MS Project S1, 2 credits
  • Advanced Project Management S2, 4 credits
  • Sustainable Project Management and Development S2, 4 credits
  • Web Project Management Consulting II, S2, 2 credits
  • Elective course: CAPM, S2, 2 credits
  • Quality Project Management S2, 2 credits
   
International Business Develop​ment, S1/S2 8 credits
  • ​Advanced Strategy S2, 3 credits Strategy S2, 3 credits
  • Globalisation S1, 3 credits
  • Optional: Advanced Research Methods & Critical Thinking S1, 2 credits
  
Coaching and MSc Thesis S1/S2, 32 credits
  • Personal Development S1/S2, 2 credits
  • Dissertation S2, 30 credits
 ​
 
Total credits (S1 + S2 + Project): 90 credits

Approximate course time not including individual and project work: 400 hours
 
 
These details are for information only and may be changed by the school without prior notice.






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