MSc Digital Marketing

 

 

Programme courses

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Courses by semester & credits 


   SEMESTER 1


Digital Marketing 
  • ​Digital Marketing & Advertising Strategy, 5 credits
  • E-Commerce and E-CRM, Social Network & Community Management, 3 credits
  • Digital Project Consulting I, 5 credits
  • Web Design Tools and Techniques, 2 credits
  • Online communication & Web-site Conception, 2 credits
  • Web Design Tools and Techniques , 2 credits

Project Management
  • Project Management and Innovation, 4 credits
  • Managing Across Borders and Cultures, 2 credits
  • Advanced Strategy in a Digital World, 3 credits

Common MSc courses
  • Advanced Strategy in a Digital World, 3 credits
  • Research Methods & Critical Thinking, 3 credits
  • Employability and Careers I, 1 credit


    SEMESTER 2

Digital Marketing 
  • Corporate Design and Web Site Management, 4 credits
  • Digital Project Consulting II, 5 credits
  • Digital Analytics & Google Analytics certification, 2 credits
  • Globalisation in a Digital Word, 2 credits
  • Big Data and E-Marketing, 2 credits
 
Project Management 
  • Advanced Digital Project Management, 5 credits
  • Sustainable Project Management Development, 3 credits   

Common MSc courses
  • Employability and Careers II, 1 credit

  
Elective courses
  • Google Adwords certification (elective only for spring intake), 2 credits
  • Advanced Graphic Design, 2 credits
  • Communication and Efficient Copy-Strategy, 2 credits
  • Quality Project Management, 2 credits
  • Microsoft Project and Online preparation to CAPM/PMP certification, 2 credits
  • Qualitative Data Interpretation and System Modelling, 2 credits
  • Research Methods & Critical Thinking, 2 credits


Coaching and MSc Thesis, 30 credits
  • Dissertation S2, 30 credits
 ​
 
Total credits (S1 + S2 + Project): 90 credits

 
 
These details are for information only and may be changed by the school without prior notice.







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