MASTER OF SCIENCEGlobal Luxury and Management

Courses by semester

​SEMESTER 1 - US EXPERIENCE

​Courses, New York, fall semester

“The paradox of luxury”: Evegreen values embodied in innovative experience.

The first semester offers a special experience in New York in order to understand the specificities of the luxury sector from an American point of view: the main transformation of luxury industry - digital transformation / new business model / new communication strategies​

• Luxury foundations and dynamics : opportunities and challenges

• Diversity of the Luxury Consumer in the US

• Luxury Storytelling and Trend Forecasting

• Luxury E-Marketing and Online Advertising

• E-commerce and Retail for Luxury Brands

• The New Codes of Luxury in web3 and the Metaverse

• Company visits
  
  
• Operational challenge
  

Emmanuelle Rigaud-Lacresse, director of the MSc

Emmanuelle Rigaud is the director of the programme on SKEMA's side. She is a professor of marketing and has taught at various universities and management schools: ESCP Europe, GEM, Paris Panthéon Sorbonne University and University of Marne-la-Vallée. She was recently in charge of luxury management programmes at Neoma Business School.

Before that, she worked for over 15 years in international marketing with major groups including Yves Saint Laurent and LVMH. Her research particularly focuses on the strategies of organisations and brands, and on luxury brand management.

An author of numerous publications, she recently wrote a book titled Luxury Management: Opportunities and Challenges, written jointly with her Italian counterpart Fabrizio Maria Pini who teaches at the Politechnico di Milano, published by Vuibert. Emmanuelle was also the co-editor of New Luxury Management: Creating and Managing Sustainable Value Across the Organization, published by Palgrave Macmillan.