MSc Strategic Event Management & Tourism Management



Programme courses


Courses, tra​cks & credits

Mandatory courses

  • Fundamentals of the Events and Tourism Industry, 4 credits
  • Visitor Behaviour, 30h, 4 credits
  • Preparing for a Career in Events & Tourism, 4 credits
  • Distribution in Events and Tourism, 4 credits
  • Sales and Customer Relationship Marketing, 4 credits
  • Strategic Marketing in Events and Tourism, 4 credits
  • Visitor Economics, 4 credits

Track courses:
One track to be chosen, 4 courses (4 credits each)
Event Management track 
    • Financial Management in Events
    • Team Management
    • MICE- the Business Events Industry
    • IT in Events
    • Facility Management
    • Project Management for Events
    • Event Marketing - Events only
Tourism Management track 
    • Financial Management in Tourism (15 hrs shared with Events)
    • Sustainable Performance in Tourism
    • Destination Marketing
    • IT in Tourism
    • Distribution in Tourism - Tourism
    • Hospitality Business Game - Tourism only
    • Revenue Management (15 hrs shared with Events)
2 electives (2 credits each) to be chosen from
Sample electives: 
  • Service Design in Tourism and Events
  • Entrepreneurship in Tourism and Events
  • Sports Event Management
  • Other electives will be on offer, for both MScs (for example: Negotiation Skills, Luxury Marketing,..)

International Management  
  • Globalisation, 3 credits
  • Research Methods & Critical Thinking, 2 credits
  • Strategy, 3 credits
Coaching & MSc Thesis  
  • Professional Development, 2 credits
  • Dissertation, 30 credits
TOTAL: 90 credits
Approximate course time not includin​g individual and project work: 400 hours 

These details are for information only and may be changed by the school without prior notice

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