Taught in English at the Paris and Sophia Antipolis campuses. Taught in English and French on the Lille campus - September and January intakes on all three campuses.
This MSc is a full-time course taught over a twelve-month period. There are eight months of taught courses, followed by four to six months for the dissertation and internship.
Your Future Career
By providing a well-rounded profile and a touch of differentiation, the MSc in International Marketing and Business Development opens the door to a range of careers in marketing, sales and business development: marketing research, trend agencies, communication and events agencies, marketing or product managers, trade marketing or category managers, sales and business development, key account managers, purchasing...
In an SME or start-up, graduates would be ideally placed to become a sales and marketing manager with a strong business development approach and especially suited to jobs in international market development.
Students have found jobs in a variety of areas: consumer goods (Procter & Gamble, Danone, Kraft, l’Oréal, Ricard, Campari), hi-tech (Microsoft), retail (Carrefour, Auchan, Leroy Merlin), B2B (Mane, Virbac, Hilti, Xerox), brand agencies & consulting (Frost & Sullivan, The Brand Nation)…
MSc International Marketing and Business Development Outline
Students will achieve a broad understanding of the strategic and operational aspects of marketing, combining an awareness of business development objectives with an appreciation of intangibles and the creative side.
The core modules will integrate new thinking on marketing. A range of options will allow students to focus on more specific career orientations (web, retail, B2B, communication… etc). The programme will integrate elements of market intelligence, sustainable development and knowledge management as well as cutting edge insights into consumer behaviour and social networks. It will also reach out to other disciplines, such as sociology and anthropology to enrich students’ understanding of how meaning and value are created.
The International Marketing & Business Development MSc challenges students with new ideas while emphasising the application of those ideas to real business situations, thus preparing them for successful careers in the fast-moving global knowledge economy. To push growth in this new environment, marketing must cultivate innovation and entrepreneurship and be able to deal with the varied mass of data available for understanding markets and consumers - graduates of this MSc will be able to do just that.
The future challenges in international marketing are substantial: rapidly changing and diverse markets; a fragmenting media landscape; new channels, supports and approaches to marketing; constantly evolving consumer tastes and trends. This programme will prepare students to face the tough but rewarding marketing world of tomorrow and enable them to develop the skills necessary for working in a multicultural, multi-channel environment.
Why Choose This Programme?
- Marketing and business development go hand in hand, using innovation, creativity and agility to drive top-line growth in companies. Tomorrow’s marketers must be able to create value across borders and cultures in diverse and often turbulent markets. They will have to combine a broad awareness of the forces driving those markets as well as the ability to use analytics and information to gain customer insight.
- This programme challenges students with new ideas while making application a watchword, thus preparing them to survive in the fast-moving global knowledge economy.
- Through specialisations, electives, projects and the internship, students are able to tailor their profile or add a touch of differentiation.
- The programme has strong links with companies who are keen to recruit good candidates able to combine sound marketing analysis with an interest for sales and business development and an awareness of strategic issues.
Run on three different campuses, the programme seeks to reach out to local specificities in the electives: tourism, luxury and hi-tech in Sophia, retail and direct marketing in Lille…
In-company projects and assignments
Students and faculty work with companies to get close to market realities.
Recent projects include: the launch of the new Xbox console and trends in gaming (Microsoft); the market for electrical vehicles (Peugeot); rebranding at Monaco Telecom; innovation in the baby foods market (Bledina); the launch of the Gillette Fusion razor; repositioning of Agnès B in the Chinese market; competitive strategy in retail (Auchan); strategic business development at Château Roubine wine producer; brands and social networks (The Brand Nation); sustainable marketing policy (Cofidis); the strategic positioning of an eco-designed range of products (Clayrton’s)…
Partner companies
Procter & Gamble, Danone, Auchan, Ferrero, ECS, Pepsico, Kraft, Leroy Merlin, Caisse d’Epargne, Frost & Sullivan, Monaco Telecom, Philips...
Programme Director
Dr. Peter Spier is a British national with wide international experience, a doctorate from Oxford University and an MBA from ESCP-EAP in Paris. His professional experience includes setting up a company in Paris and acting as International Sales & Marketing director for Magnum Photos. He teaches courses in international strategy, marketing, and sales negotiation for both graduate and executive programmes.