Programme taught in English at Sophia Antipolis campus - September intake.
This MSc is a full-time course taught over a twelve-month period. There are eight months of taught courses, followed by four to six months for the dissertation and internship.
Presentation of the MSc
The MSc director, Muriel Walas, and a 2011-12 student of the MSc explain some of the essential elements that contribute to the success of this MSc programme.
Project manager, product marketing manager, communication manager, consultant in web-marketing, management consultant, media planning consultant, web analyst, quality and sales management.
This programme cuts across many domains of management (communication, marketing, project management, sustainable development, web-site, graphic design, brand and product management…) with expertise in internet, new technologies and web-marketing.
In all sectors, graduates of the programme manage new product launches, services, events and franchises; they also manage and develop corporate and business websites.
Some recent graduate examples include: marketing managers at L’Oreal and Elisabeth Arden; communication manager at Nike; relationship management analyst at Brown Brother Harriman; marketing and communication manager at the Yachting Club of Monaco; financial project manager at Lenovo; sales director- ‘Univers’ at Decathlon; sales manager at Microsoft; event project manager at the Martinez Palace Hotel (Cannes); radio media planner at Lagardere Advertising; web-master at the Nice Cote d’Azur airport; quality and marketing manager at BMW (Cannes, France); marketing coordinator at Porsche; research marketing and pricing manager at Goodyear; e-marketing project manager at Canal +; project manager - European websites at Sony Europe; project manager - European websites at Oracle Toronto, Canada; sales manager at Danone; marketing manager at the Hong Kong Trade Development Council - Shanghai Branch Office China..
This MSc produces graduates who are competent, practised and experienced in three key areas the job market requires: project management, new technologies and web-marketing, and the development of new business ideas.
The MSc achieves this by redefining the role of the student: students take on the role of junior consultants from the beginning of the year. At the start of the year companies come to SKEMA to present projects they would like students of this MSc to manage. They are real life assignments with expected deliverables, budget and deadlines to respect. Students choose the project they would like to work on, and start working immediately.
The programme is structured so that students are presented with relevant web-marketing and project management concepts in class. Students then apply the concepts taught in class to the projects they are working on. All the while, they are guided by the professor-coaches who monitor their work, giving feedback and calling for revisions when needed.
Over recent years students have done projects for companies such as Amadeus, Orange, IBM, Dow AgroSciences, Air Cannes, the Opera of Nice, Nike… Projects included product launches, website creation, web-marketing, events management, re-branding…
Why choose this programme
This programme has a close link to companies thanks to strong partnerships; these partnerships provide five main benefits:
- Technical skills and knowledge
This MSc will give you expertise in the creation of products, services or events. Working on a real project for a company, you apply managerial skills such as marketing and web-marketing, on and off-line communication, business plans, legal issues, web-site creation / design / management, CRM and e-CRM, e-commerce, change management…
- Expertise in managing teams and communicating with stakeholders
You work in teams with specific responsibilities and assignments. You also manage company meetings and professional presentations. Students acquire skills in team-working; this will be of value to recruiters.
- Creativity and capacity to develop new business ideas
The partner companies’ need for new ideas and creativity is the main reason for working with students on projects.
- Being coached by seven experts on your company project
These experts are consultants or CEOs. They teach according to their expertise and then coach you on your project. You are managed on project management, marketing and web-marketing - communication and e-communication, graphic design and web-site management, business plans, legal issues, quality and knowledge management, issues of sustainable development.
Professional and practical added value
By the end of the year, you will have hands-on experience with professional plans and frameworks such as: action plans and activity reports to manage teams; communication, risk, quality and business plans; project plans, and specification plans. You will also have mastered tools to schedule and realise strategic analysis of a project.
IBM, PMI (Project Management Institution), Dow AgroSciences, Altran, Nike, Areco, Convers, Chambers of Commerce, Opera of Nice, Arion, Synertal, Air Cannes, Aava Communication, Digitrad, Aquariolis, UNHJ (Union Nationale des Huissiers de Justice), Auro-Aptitudes, Nice Airport, Beepeers