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The role of intangible* in innovation

SKEMA Business School is inviting you to the conference debate

The role of the intangible* in innovation

 *Human, Organisational and Relational


Startups or SMEs, any company has tangible and intangible assets.
The quality of the latter conditions the company's ability to innovate and grow sustainably and profitably. It also has a direct impact on its value.

On the occasion of the launch of the book "Ne me PARLEZ plus d' INNOVATION!" written by Georges Kayanakis and Pierre Baillot d'Estivaux, this conference will present a method to quantify, measure and benchmark the value of companies' intangible assets. Among them, the quality of the ecosystem plays a preponderant role that will be widely discussed.

PROGRAMME

5:45pm   Welcome of the participants

6:pm       Introduction by Nadia Jacoby - Marketing & Communication director SKEMA Business School

6:10pm  State of the art of innovation in France and Assessment of the intangible aptitudes of companies by Pierre Baillot d'Estivaux - IBU

6:30pm   Round table: "Enhancing the intangible value and quality of the ecosystem of
companies, especially start-ups".

Speakers: Georges Kayanakis - IBU, Pierre Baillot d'Estivaux - IBU, Ludovic Dibiaggio - professor, director of the Research Centre Knowledge, Technology & Organisation SKEMA Business School, Nicolas Servel - professor, director of the MSc Entrepreneurship & Innovation SKEMA Business School, Laurent Guibert - Kapitalium

7:20pm    Q&A
7:30pm    Networking cocktail

Free admission but registration is compulsory online.

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