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MSc Digital Marketing students work on real company projects

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The MSc in Digital Marketing has a hands-on approach: students work in groups on real projects with real companies throughout the entire academic year.

​Like junior consultants, MSc Digital Marketing students have to analyse, create and manage new solutions on a specific challenge for a company or organisation. This project takes up more than half of their study time. 

Every year, different projects are selected by the MSc director and then the students choose the one they would like to work on. Every year’s projects have different challenges and approaches, but similar needs. 

This year, students have been working on nine ​different projects. In recent years, students have worked with the following companies for their ​projects:
  • IBM
  • Nice Airport
  • Nike
  • local government
  • the port of Nice
  • Schneider
  • Luxottica
  • Nice Opera
  • Sophia Antipolis directors’ club
  • Dow Agro Sciences
  • ARECO
  • Princess Grace Hospital, Monaco
  • and many others
All of the projects require development of the relevant company’s web marketing strategy as well as the consequent project management know-how. Regular meetings are held with the company.

After analysing the company’s objectives, the internal and external environment, and the competitive context, students define the work that needs to be done to achieve the company’s goals using the various techniques taught in the MSc.
 
One of this year's students explained about the project: “It is a very good opportunity to learn from professionals. Working for companies is rewarding and is full of innovative challenges. We really do take part in the improvement of one aspect of the company, everyday. Thanks to my project, I have already made a first step in to professional life.”
 
These students are no longer students, in the traditional sense, but consultants for companies. In the same way, professors are now coaches, or senior coaches. They will help each team achieve their project throughout.

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