With the catchphrase "At a time when you have to make choices for your future," CGE's communication campaign reaches out to the general public and welcomes young people who "choose a fulfilling future, ambitious and committed," during this period when they decide their study plans.
The messages highlight the strengths of the top management schools and the CGE label: Academic excellence, sustainable and chosen employability, access to international networks of alumni.
The communication campaign is divided into two parts: an open letter published in Le Monde and Le Figaro dated May 15, and promotion on social networks (Facebook, Twitter, Instagram and LinkedIn) of the 40 schools in the form of personalised messages in the corporate colours of each school, to be published between May 20 and the end of June.
Damien Roux, marketing and communications director at SKEMA, coordinated the launch of this communication campaign along with his counterparts from other management schools and communication teams of CGE.
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