Skema > Skema News > greta thunberg and narratives effects on behaviour


Greta Thunberg, the sandpile model, and a good story

Published on 12 January 2021

The “Greta effect” is very real and has led, for example, to a decline in the number of airline passengers in Sweden. Through her speeches, the high-school student has triggered a feeling of shame at the idea of flying.

​This article is taken from SKEMA research website, ThinkForward, and was written by SKEMA professors Rodolphe Desbordes and Frédéric Munier. Read the entire article here on the ThinkForward website

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