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SKEMA Global BBA students win international case competition

Published on 25 November 2020

The Center for Global Business, part of the Robert H. Smith School of Business, University of Maryland (USA) held the inaugural International Business (IB) Agility Lab, on October 23-30.

​Photo: University of Maryland, College Park (USA)

The International Business class in the Global BBA programme, taught by Tracy Jones (SKEMA professor, Sophia Antipolis campus), took part in this international case competition which was held virtually. Three of those students were in the winning team.  

Working in groups with students from the University of Maryland, our students competed against teams of students from the University of Maryland, the Lahore School of Economics in Pakistan, and the University of Navarra, Spain.

Students worked on a real business case for the marketing agency ComOn and startup studio BuildUp Labs, in Lisbon, Portugal. The teams were asked to carry out a market analysis and propose a monetisation strategy and a go-to-market plan for Wyzr – a newly launched platform from BuildUp Labs.

The winning team comprised three students from SKEMA and two from the University of Maryland. Congratulations to Daniela Artola-Brillas (UMD), Lukas Bronk (SKEMA), Abby Pineyro (UMD), Remco Van Den Bosch (SKEMA), and Théo Visentin (SKEMA)!

To learn more, contact Tracy Jones

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