The first comprehensive degree in digital business and data analysis in Europe
This MSc is a full-time programme with eight months of courses followed by work experience or a research project.
This programme was conceived by top executives in the industry who noticed the fast increase in demand (and the severe shortage in supply) of graduates with proper understanding of the digital transformation of the global labour market.
Programme outline
The internet has revolutionised traditional channels of business activity. Marketing, production, strategic planning, etc. have all been transformed by use of the internet to collect data, distribute products and provide services.
This MSc is a multidisciplinary
programme combining the fields of strategy, economics, marketing, information systems and AI. It provides students with the knowledge and practical skills necessary to work in a data-rich digital environment.
The programme has been developed in close collaboration with top-level firms from industry and consulting, who are among the principal future employees of our students.
The MSc Digital Business & Artificial Intelligence curriculum is adapted yearly in order to meet the requirements of the market. All coursework is tailored to emphasise the nature of digitisation and its implications for data collection, analysis and decision-making.
Designed by
The academic content for the MSc Digital Business & Artificial Intelligence has been designed by SKEMA’s leading faculty in close c
ollaboration with experts from industry leaders, including: Capgemini, Facebook, AXA and IBM.
About the degree
By joining an MSc, students obtain a master of science degree and the "Diploma of Specialised Studies in International Management" (DESMI), a degree approved by France's Ministry of Higher Education, Research and Innovation (master's level.
More info - text in French).
This programme's director is Frederic Bossard.
