MASTER OF SCIENCEInternational Marketing & Business Development





​Courses and campus specificities



  Semester 1

  • International Business Development, 4 credits

  • Strategic Brand Management, 5 credits

  • Marketing Research, 4 credits

  • New Business from Idea to Market, 4 credits

  • Employability and Career, 1 credit

  Semester 2

  • Understanding the Elusive Consumer, 5 credits

  • Product Management & Operational Marketing, 4 credits

  • Business Development & Sales, 5 credits

  • Employability and Career, 1 credit

This master aims to understand the synergies between sales, marketing and product strategies. 

Key competences: data analysis, international business strategy, strategic marketing, communication and presentation skills, sustainable marketing

Ranking: #8 QS Ranking 2022 Master in Marketing 



Autumn semester electives (Sept - Dec): choose four

AI & Data Analytics, Managing in International Contexts, Negotiation, Auchan Challenge, Perfect Pitch, Global Supply Chain Management, Agile Project Management Practice, Finance for Marketing and Business Development

Spring semester electives (Jan - April): choose five

Digital Growth, UX Design & Usability, Meta certification (FB & Instagram), Trade Marketing & Category Management, Google Tools & SEM, Instagram & Social Media in the Luxury Industry, Persuasive Leadership in a Millennial World, Photoshop, Sustainable Marketing & Communication, Business Intelligence & Data Mining



Autumn semester electives (Sept - Dec): choose two

B2B Marketing, UX Design & Usability, Photoshop, Persuasive Leadership in a Millennial World, From Idea to Fundraising, Managing Multicultural Teams,
Paris specialisation core (mandatory): Digital Growth, AI & Data Analytics

Spring semester electives (Jan - April): choose three

Advanced Sales Techniques, Sales Challenge, Perfect Pitch, Meta Certification (FB & Instagram), Day in the Life of an Agency, Power of Communication, Business Intelligence with Data Mining and Spreadsheets
Paris specialisation core (mandatory)
Competitive Intelligence for IBD, Sustainable Marketing & Communication


​​Sophia Antipolis 

Autumn semester electives (Sept - Dec):  choose four

Using Lego® Serious Play® to Enhance Creativity, Perfect Pitch, Pushing the Limits of Video Content, Finance for Marketing and New Business Development, Trends and Innovation in Luxury Markets, Introduction to Photoshop, E-commerce, Auchan Challenge, Telecom Valley Challenge, Company Project, Research Methods, AI and Data Analytics, Web Analytics - Google Tools (SEM/SEO), UX Design

Spring semester electives (Jan - April): choose five

Meta certification (FB & Instagram), Using CRM with, Digital Growth, Big Data and Analytics, Trends, Innovation and Competition in the Perfume Business, Transformative Innovation, Using SPSS, Issues in International Economics and Geopolitics, Excel for Business Developers, Company Project, Auchan Challenge, Using PR and Events to Develop Business, L’Oréal Brandstorm Challenge, Data-driven Decision-making

Belo Horizonte: 

Sept - Dec semester electives: choose four

Go to Market Strategy for Latin America, Communication and Engagement in an Emerging Country, Marketing Analytics, Sustainable Luxury Management, AI & Data Analytics, 

Optional Portuguese

Jan - April semester electives: choose five
Meta certification (FB & Instagram), Strategic Marketing Business Game, Business to Business Marketing Management, Communication and Engagement in an Emerging Society, Digital Marketing Opportunities in Emerging Markets, Market Strategy for Latin America, Marketing and Conscious Capitalism, New Business Models for Underexplored Segments, Sales Challenge, Services and Customer Experience Management

Optional Portuguese

When the first semester has been done on the Belo Horizonte campus, the student who has achieved all the degree criteria will be awarded the Brazilian MSc International Marketing & Business Development certificate.


*Due to the covid pandemic, the Suzhou campus won't be able to welcome any students for the 2022-23 academic year.

Autumn semester electives (Sept - Dec): choose two
Managing Social Networks, Communities and Crisis Communication, Mobile Marketing and Communication, Digital Growth

Suzhou specialisation core (mandatory) :
Digital Marketing in China, Pricing Strategies for a Digital World

Spring semester electives (Jan - April): choose three
Persuasive Communication in a Digital World, Graphic Design, Perfect Pitch, Meta certification (FB & Instagram)

Suzhou specialisation core (mandatory) : Managing social networks, communities and crisis communication, Digital growth, AI & data analytics


*limited places

Autumn semester electives (Sept - Dec): choose two
Global digital marketing, Social media marketing, AI & Data analytics, Research methods

Raleigh specialisation core (mandatory) : US Culture, Introduction to Data Science for Business

Spring semester electives (Jan - April): choose three
Design Thinking and International Product Development (NC State College of Design), Sales Challenge, Fundamentals of Business Analytics, Marketing Analytics

Raleigh specialisation core (mandatory) : US culture, Fundamentals of Data Science

DISSERTATION (all students/all campuses)

  • Master thesis in binoma, 30 credits

TOTAL: 90 credits
 Approximate course time not includ​ing individual and project work: 400 hours
These details are for information only and may be changed by the school without prior notice.

MSc IMBD videos

In the videos above:

  • MSc International Marketing & Business Development team-building seminar
  • Interview with former vice president Marketing Europe at Apple (has frequently taught on this MSc)
  • A webinar with Peter Spier, one of the MSc's directors

Why choose SKEMA?
At the top of French and international rankings SEE RANKINGS
A global business school SEE SKEMA NEWS
A wide range of programmes COMPARE