Skema > Programmes > Academic Diploma Program in Digital Marketing and Business and Management of Entertainment

ACADEMIC DIPLOMA PROGRAMMEDigital Marketing and Business and Management of Entertainment





Master of science

A programme dedicated to the entertainment industry

Master of science 

Programme jointly delivered by UCLA Extension and SKEMA Business School

Master of science

Programme outline

SKEMA and the prestigious US university UCLA Extension offer a programme specifically co-constructed for SKEMA’s Master in Management and Two-Year MSc/DESMI* students or for those who have already done an MSc, or a BBA at SKEMA, to meet the challenges of transformation and expansion in the entertainment industry sector (film, streaming platforms, television, concerts, etc.). 

The programme aims to give students a dual skill-set which is highly sought-after in two very complementary fields: digital marketing and management in the entertainment industry. Digital marketing tends to use tools that are increasingly close to the film industry, while the entertainment industry uses digital marketing more and more widely for promotion. The new video content platforms like Netflix, Amazon Prime, Disney+, and the whole industry on a larger scale, have strongly accelerated the need for content and its promotion. This has created new opportunities for students. 

UCLA is ranked 13th Best Global University (US News & World Report 2021 rankings) and is the number-one public university in the United States. The best researchers in the world work there and its alumni network includes various scholars, researchers, athletes, Oscar-nominated actors and directors, leaders in government, etc. UCLA Extension has been UCLA’s continuing education for over 100 years. The classes are taught by instructors with a practical knowledge of the professional world, with the aim of facilitating students’ transition into the professional world as much as possible. 

Internationally recognised credits are attached to all UCLA Extension programmes.

Why choose this ​​programme for the entertainment industry​

  • At the end of the course, subject to completion of all the graduation criteria, students receive the DESMI* or the Master in Management they are enrolled in plus two certificates from UCLA Extension: Digital Marketing Certificate and Business & Management of Entertainment Certificate. A "certificate" is a programme that is approved for the F-1 visa, which enables students to study full time in the United States.

  • In addition, the course gives access to “OPT” (Optional Practical Training), meaning a year of professional work experience in the United States after obtaining the certificate. 

  • One-week custom programme “Digital Marketing in the US and Hollywood Workshop” 

  • Two electives courses during the spring quarter:

    • Business and management of entertainment, producing, or film & TV development

    • Advertising, digital marketing, and marketing 

    • Optional internship in marketing and advertising or film and television Internship


Students will benefit from:

  • A practical, real-world approach to each field of study.

  • An opportunity to study with American students and international students.

  • Gaining up to one year of work experience in the U.S. after earning the certificate.

  • Joining the UCLA alumni association.

  • The Custom Programs & Corporate Education department providing tailored support for each individual student

  • Application advisement for certificate programme and F-1 visa

  • Blend of day-time and evening courses

  • Mix of private cohort courses and open enrollment

  • UCLA and UCLA Extension classrooms

france-competences-rncp.jpg            logo-diplome-conferant-pge.jpg  *               logo-controle-par-letat-msc.jpg**

for PGE/Master in Management students
** for DESMI (MSc) students

Why choose SKEMA?
At the top of French and international rankings SEE RANKINGS
A global business school SEE SKEMA NEWS
A wide range of programmes COMPARE