Professors

Simon CHADWICK

Professor
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Simon CHADWICK

Academy

Transformation

Research center

SKEMA Centre for Global Risks

Location

Paris

Discipline

Marketing
Education
2004
PhD Sport sponsorship, University of Leeds, Great Britain
Experience
Full-time academic positions
Since 2022
Professor, SKEMA Business School, France
Other research activities
PhD Supervision
Other academic activities
Since 2023
Advisory Board Member, Gambling Harms Research Centre, Great Britain

Peer-reviewed journal articles

CHADWICK, S. and ANAGNOSTOPOULOS, C. (2023). A geopolitical economy of football: the case of Qatar. International Journal of Sport Policy and Politics.
CHADWICK, S., BURTON, N., WIDDOP, P. and BOND, A.J. (2023). Networks, strategy and sport: the case of City Football Group. Journal of Strategy and Management.
SULLIVAN, J., ZHAO, Y., CHADWICK, S. and GOW, M. (2022). Chinese Fans’ Engagement with Football: Transnationalism, Authenticity and Identity. Journal of Global Sport Management (JGSM), 7(3), pp. 427-445.
COCKAYNE, D., CHADWICK, S. and SULLIVAN, J. (2022). Chinese Football – From a State-Led Past to a Digital Future. Journal of Global Sport Management (JGSM), 7(3), pp. 345-354.
BAKER, R., CHADWICK, S., PARMA, R. and SCARF, P. (2022). The binomial-match, outcome uncertainty, and the case of netball. Journal of the Operational Research Society, 73, pp. 1856-1872.
CRAWFORD, G., FENTON, A., CHADWICK, S. and LAWRENCE, S. (2022). ‘All Avatars Aren't We’: Football and the experience of football-themed digital content during a global pandemic. International Review for the Sociology of Sport, 57(4), pp. 515-531.
CHADWICK, S., WIDDOP, P. and BURTON, N. (2022). Soft Power Sports Sponsorship – A Social Network Analysis of a New Sponsorship Form. Journal of Political Marketing, 21(2), pp. 196-217.
CHADWICK, S. (2022). From utilitarianism and neoclassical sport management to a new geopolitical economy of sport. European Sport Management Quarterly, 22(5), pp. 685-704.
CHADWICK, S., FENTON, A., DRON, R. and AHMED, W. (2021). Social Media Conversations About High Engagement Sports Team Brands. IIM Kozhikode Society & Management Review, 10(2), pp. 178-191.
BURTON, N. and CHADWICK, S. (2019). European football supporter attitudes toward ambush marketing. International Journal of Sports Marketing and Sponsorship, 20(1), pp. 143-162.
BURTON, N. and CHADWICK, S. (2018). Ambush Marketing Is Dead, Long Live Ambush Marketing. Journal of Advertising Research, 58(3), pp. 282-296.
ANAGNOSTOPOULOS, C., PARGANAS, P., CHADWICK, S. and FENTON, A. (2018). Branding in pictures: using Instagram as a brand management tool in professional team sport organisations. European Sport Management Quarterly, 18(4), pp. 413-438.
BOND, A.J., WIDDOP, P. and CHADWICK, S. (2018). Football’s emerging market trade network: ego network approach to world systems theory. Managing Sport and Leisure, 23(1-2), pp. 70-91.
ROBERTS, S., CHADWICK, S. and ANAGNOSTOPOULOS, C. (2018). Sponsorship programmes and corruption in sport: management responses to a growing threat. Journal of Strategic Marketing, 26(1), pp. 19-36.
ANAGNOSTOPOULOS, C., GILLOOLY, L., COOK, D., PARGANAS, P. and CHADWICK, S. (2017). Stakeholder Communication in 140 Characters or Less: A Study of Community Sport Foundations. Voluntas, 28(5), pp. 2224-2250.
GILLOOLY, L., ANAGNOSTOPOULOS, C. and CHADWICK, S. (2017). Social media-based sponsorship activation – a typology of content. Sport, Business and Management, 7(3), pp. 293-314.
WONG, D. and CHADWICK, S. (2017). Risk and (in)security of FIFA football World Cups – outlook for Russia 2018. Sport in Society, 20(5-6), pp. 583-598.
KOLYPERAS, D., ANAGNOSTOPOULOS, C., CHADWICK, S. and SPARKS, L. (2016). Applying a Communicating Vessels Framework to CSR Value Co-creation: Empirical Evidence From Professional Team Sport Organizations. Journal of Sport Management, 30(6), pp. 702-719.
PARGANAS, P., ANAGNOSTOPOULOS, C. and CHADWICK, S. (2015). ‘You’ll never tweet alone’: Managing sports brands through social media. Journal of Brand Management, 22(7), pp. 551-568.

Book chapters

CHADWICK, S. (2023). The Fast and the Furious – Formula 1 in the Gulf Region. In: Hans Erik Næss, Simon Chadwick eds. The Future of Motorsports. 1st ed. Routledge.
CHADWICK, S. (2023). Sport Washing and the Gulf Region - Myth or Reality? In: Simon Chadwick, Paul Widdop, Michael M. Goldman eds. The Geopolitical Economy of Sport. 1st ed. Routledge, pp. Chapter 18.

Keynote speaker

CHADWICK, S. (2023). Sport and soft power. In: International Bar Association. Doha.
CHADWICK, S. (2023). Geopolitical Economy of Sport Diplomacy. In: World Congress of Sports Diplomacy. San Sebastian.
CHADWICK, S. (2023). Sport Washing - American Bar Association. In: American Bar Association. New York.
CHADWICK, S. (2022). A geopolitical Economy of the FIFA World Cup: Lessons from Qatar's hosting of FIFA’s showcase tournament. In: 7th Annual Conference at the GSC at QU.

Guest editor of a journal special issue

CHADWICK, S. (2024). Esports: A Multidisciplinary Research Perspective. Internet Research.

Books and book editor

CHADWICK, S. [Ed] (2024). The Geopolitical Economy of Football. Routledge.
NAESS, H.E. and CHADWICK, S. [Eds] (2023). The Future of Motorsports - Business, Politics and Society. Routledge, 287 pages.
CHADWICK, S., WIDDOP, P. and GOLDMAN, M.M. [Eds] (2023). The Geopolitical Economy of Sport. Routledge, 318 pages.

Conference presentations

CHADWICK, S. (2022). The Geopolitical Economy of Sport – what Qatar’s staging of the 2022 World Cup actually means. In: 2nd International Conference on Branding, Territory and Sport.

Press and social media

CHADWICK, S. (2023). Qatar, Saudi Arabia: Sport Is Also a Means to Accumulate Power and Build Control. SKEMA Publika, France.
CHADWICK, S. (2023). The Future of Sport is Asian. Hindustan Times.
CHADWICK, S. (2023). How should football react to the Middle East conflict? BBC Podcast.
CHADWICK, S. (2023). Saudi Pro League kicks off after raiding Europe’s top football clubs. Al Jazeera, Qatar.
CHADWICK, S. (2023). Saudi Arabia's multi-billion dollar football powerhouse bet. BBC, Great Britain.
CHADWICK, S. (2023). The Gulf’s bid for global dominion in sport - Arabian Gulf Business Insight. Arabian Gulf Business Insight.
CHADWICK, S. (2023). The Geopolitical Economy of Sport : Power, Politics, Money and the State. SKEMA Publika, France.
CHADWICK, S. (2023). Will he stay or will he go? Mbappe's future at Paris Saint-Germain in doubt. Paris: France 24, France.
CHADWICK, S. (2023). The Geopolitical Economy Impact on the Sport Industry. SKEMA Publika.
CHADWICK, S. (2023). Finale de la Ligue des Champions : Abu Dhabi et Pékin, déjà sur le toit de l’Europe du football. The Conversation, France.
CHADWICK, S. (2023). How Wrexham’s football fairy tale is fuelled by Disney. The Conversation, Great Britain.
CHADWICK, S. (2023). As the World Goes Meta, Will Sporting Events Follow? SKEMA Publika, France.
CHADWICK, S. (2023). Saudi Arabia, China, Red Sea Geopolitics & The 2030 World Cup. Near East Policy Forum.
CHADWICK, S. (2023). Saudi Arabia and sport: a strategic gamble aiming for economic, political and social goals. The Conversation, Great Britain.
CHADWICK, S. (2023). Birds Eye View on Sports.