Skema > Executive education > introduction to strategy
Executive Education

EXECUTIVE EDUCATION

 

 

Introduction to strategy

Each strategic decision taken has an impact on the company, competitors, the market....
Understand the fundamental concepts of strategy, develop analytical and critical thinking, increase performance in reporting strategic recommendations.
Expertise
Management
Who this is for

​Executives and managers

Duration

​​8 weeks (3 hours of learning time per week)

Dates

Contact us

Fees

​For inter-company training: €780 excluding tax
Intra-company training: Contact us

Contact

​Céline Brocard
+33 4 93 95 32 48
info.executive@skema.edu

Objectives

  • Become familiar with fundamental concepts in strategic management, such as: strategy identification and evaluation; industry analysis; challenges to competition; firm and industry evolution; what business to be in and how to compete in existing businesses
  • Understand the impact of strategic actions on business and corporate strategy
  • Become proficient in analytical and critical strategic thinking and develop skills in reporting strategic recommendations


Training programme

Week 1 - Pre-requisites

Introduction to strategy

Week 2 to 5 - Knowledge acquisition 

Week 2 - Environmental analysis
Week 3 - Internal analysis and strategic fit
Week 4 - Business strategy
Week 5 - Corporate strategy

Week 6 and 7 - Implementation through case study 

Week 6 - Case study in groups
Week 7 - Webinar (case study debrief)

Week 8 - Roadmap for action

Final Assignment


Pre-required

No prerequisites required


Monitoring and evaluation

Quizzes and evaluations, group case study, exercises done individually


Technical and pedagogical means 

  • Distance learning and certification, with an eight-week format adapted to your operational constraints
  • An immersive digital platform to access at any time a wide range of resources (courses, videos, articles...) and learn in complete freedom & mobility
  • Pedagogy that encourage and facilitate interaction and collaboration between participants, through integration into a community of learners facilitated by the professor. Students carry out a case study in subgroups and benefit from a debriefing of the evaluation work
  • A final assignment to facilitate transferring what you have learned in the course to your own job.


Why choose SKEMA?
At the top of French and international rankings SEE RANKINGS
A global business school SEE SKEMA NEWS
A wide range of programmes COMPARE

Campus de Lille

Avenue Willy Brandt

595777 Eurallile – France

Tél. : +33 (0)3 20 21 59 62

Fax : +33 (0)3 20 21 59 59

Campus de Paris

Pôle Universitaire Léonard de Vinci – Esplanade Mona Lisa

Courbevoie – 92916 Paris la Défense Cedex – France

Tél. : +33 (0)1 41 16 74 61

Fax : +33 (0)1 41 16 74 63

Campus de Sophia Antipolis

60, rue Dostoïevski – CS 30085

06902 Sophia Antipolis Cedex - France

Tél. : +33 (0)4 93 95 44 44

Fax : +33 (0)4 93 95 45 24

 

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