Objectives
Become familiar with fundamental concepts in strategic management, such as: strategy identification and evaluation; industry analysis; challenges to competition; firm and industry evolution; what business to be in and how to compete in existing businesses
Understand the impact of strategic actions on business and corporate strategy
Become proficient in analytical and critical strategic thinking and develop skills in reporting strategic recommendations
Training programme
Week 1 : Introduction to strategy
Week 2 - Environmental analysis
Week 3 - Internal analysis and strategic fit
Week 4 - Business strategy
Week 5 - Corporate strategy
Week 6 - Case study in groups
Week 7 - Webinar (case study debrief)
Week 8 - Roadmap for action
Pre-required
No prerequisites required
Monitoring and evaluation
Quizzes and evaluations, group case study, exercises done individually
Technical and pedagogical means
Distance learning and certification, with an eight-week format adapted to your operational constraints
An immersive digital platform to access at any time a wide range of resources (courses, videos, articles...) and learn in complete freedom & mobility
Pedagogy that encourage and facilitate interaction and collaboration between participants, through integration into a community of learners facilitated by the professor. Students carry out a case study in subgroups and benefit from a debriefing of the evaluation work
A final assignment to facilitate transferring what you have learned in the course to your own job.