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Eco-Innovation,
Ethical/Sustainable consumption and social innovation,
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Thi Thanh Huong TRAN
Assistant Professor
Academy:
Innovation
Research centre:
Marketing Interactions
Location:
LILLE
email:
thithanhhuong.tran@skema.edu
Publications
Career
Peer-reviewed journal articles
TRAN, T.T.H., ROBINSON, K. and PAPAROIDAMIS, N.G. (2022). Sharing with perfect strangers: The effects of self-disclosure on consumers’ trust, risk perception, and behavioral intention in the sharing economy.
Journal of Business Research
, 144, pp. 1-16.
TRAN, T.T.H. and PAPAROIDAMIS, N.G. (2021). Taking a closer look: Reasserting the role of self-accountability in ethical consumption.
Journal of Business Research
, 126, pp. 542-555.
TRAN, T.T.H. and PAPAROIDAMIS, N.G. (2020). Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers’ Adoption Intentions.
Journal of International Marketing
, 28(3), pp. 64-83.
PAPAROIDAMIS, N.G., TRAN, T.T.H., LEONIDOU, L.C. and ZERITI, A. (2019). Being Innovative While Being Green: An Experimental Inquiry into How Consumers Respond to Eco-Innovative Product Designs.
Journal of Product Innovation Management
, 36(6), pp. 824-847.
PAPAROIDAMIS, N.G., TRAN, T.T.H. and LEONIDOU, C.N. (2019). Building Customer Loyalty in Intercultural Service Encounters: The Role of Service Employees’ Cultural Intelligence.
Journal of International Marketing
, 27(2), pp. 56-75.
PAPAROIDAMIS, N.G. and TRAN, T.T.H. (2019). Making the world a better place by making better products.
European Journal of Marketing
, 53(8), pp. 1546-1584.
TRAN, T.T.H., CHILDERHOUSE, P. and DEAKINS, E. (2016). Supply chain information sharing: challenges and risk mitigation strategies.
Journal of Manufacturing Technology Management
, 27(8), pp. 1102-1126.
TRAN, T.T.H. and CORNER, J. (2016). The impact of communication channels on mobile banking adoption.
International Journal of Bank Marketing
, 34(1), pp. 78-109.
Conference proceedings
TRAN, J. and BARTSCH, F. (2023). Fashionable Ethics Across Nations: Exploring the Underlying Mechanism of Consumers' Responses to Moral Transgressions.
Conference presentations
TRAN, J., ZEUGNER-ROTH, K. and KATSIKEAS, C.S. (2023). Responsible Innovation for a Better World: Conceptualization, Measurement, and its Underlying Mechanism. In: 30th Innovation and Product Development Management Conference. Lecco, Italy (June 7-9).
Education
2018
PhD in Management Science, Université de Lille, France
Experience
Full-time academic positions
Since 2022
Assistant Professor, SKEMA Business School, France
2019 - 2022
Assistant Professor, École de management Léonard de Vinci, France
Other academic affiliations and appointments
2015 - 2019
Teaching and Research Assistant, IÉSEG School of Management, France
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