Skema > Faculty and Research > Professor-details
 

FACULTY AND RESEARCH

 

 

Professors and Researchers

Expertises
Consumer Culture Theory, Consumption and Social Class, Space and Markets, Market Systems
Rodrigo CASTILHOS
Associate Professor
Academy: Innovation
Research centre: Marketing Interactions
Location: LILLE
email: rodrigo.castilhos@skema.edu

My research focuses on the interplay between market systems, space and markets, and consumption and social class. I seek to understand how different agents shape and are shaped by the dynamic evolution of markets, how space and markets co-constitute each other, and how market-mediated class dynamics unfold in different consumption contexts. My work has been published in several peer-reviewed journals including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Business Research, Marketing Theory, Consumption Markets & Culture, and the International Journal of Consumption Studies. I also have conducted applied marketing research for several companies in the fields of education, retail, sports goods, packaged goods, real estate, and technology.

Why choose SKEMA?
At the top of French and international rankings SEE RANKINGS
A global business school SEE SKEMA NEWS
A wide range of programmes COMPARE