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Consumer Culture Theory, Sociology, Antropology: Material Culture Studies

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Guojun HE

Assistant Professor

Academy: Transformation

Research centre: Marketing Interactions

Location: LILLE

email: guojun.he@skema.edu

Biography

Publications

Career

Dr. He spent half a decade in England, where he earned his MSc and MRes degrees from the School of Management, University of Bath. He then moved to Canada, enjoyed the Canadian winter there for over five years and earned his PhD degree from HEC Montreal. Now, serving as an Assistant Professor in Marketing, Dr. He finds France his beloved home, and SKEMA his cherished professional-family.

Book chapters

HE, G., LI, E. and HUSAIN, M. (2022). The Power of Digital Integration: The Normalization of Tracking and Surveillance Technologies. In: Llamas, R. & Belk, R.W. eds. Routledge Handbook of Digital Consumption. 1st ed. Abingdon, Oxon ; New York, NY: Routledge, pp. 447 - 460.

HE, G., FANG, D. and DESCHENES, J. (2021). A Bite of the Gender Equality Discourse in China: Observations from Food. In: Rhee, J., Nagayama, C. & Li, E.P.H eds. Gender and Food in Contemporary Asia. 1st ed. Rowman & Littlefield, pp. 39-61.

LI, E., HE, G., LAM, M. and LIU, W.S. (2021). Utopia and Dystopia: Consumer Privacy and China's Social Credit System. In: Minowa, Y., & Belk, R.W. eds. Consumer Culture in Precarious Asia. 1st ed. New York: Routledge.

Conference proceedings

FANG, D., HE, G. and CHEN, Y. (2021). "It is Everyone's Responsibility to Sort Waste": Citizen Consumers Needed in the Post consumption Waste Sorting. Administrative Sciences Association of Canada, 42, pp. 6.

LI, E., HE, G., LAM, M. and LIU, W.S. (2020). Big Brother is Watching you! A Case Study of China's Social Credit System.

HE, G., FANG, D. and LI, E. (2020). The Use of Consumer Goods in Promoting Gender Equality.

HE, G. and DESCHENES, J. (2019). The Crafting of Luxury: A Process of Constructing a Hyperreal World., 40.41.

HE, G. and DESCHENES, J. (2019). The Use of Consumer Goods in Politics: A Study on the Chairman Mao Badges.

HE, G. and DESCHENES, J. (2019). The Use of Consumer Goods in Politics: A Study on Using Chairman Mao Badges to Create Hyperreal Myths.

HE, G., DESCHENES, J. and WANG, Y. (2017). Guanxi and Charitable Solicitations and Donations in China., 99.

HE, G., DESCHENES, J. and WANG, Y. (2017). Raising Money for a Good Cause in Corporate China. pp. 878-881.

DESCHENES, J., HE, G. and WANG, Y. (2016). Preliminary Reflections on Renqing Avoidance Strategies in Charitable Donations.

DESCHENES, J., HE, G. and WANG, Y. (2015). Guanxi and Donation: Preliminary Findings. pp. 432-433.

Conference presentations

BABBAR, M., HE, G. and HANLON, R. (2021). Governmentality Amid Public Health Crisis and Beyond--Cases and Examples From Asia. In: Western Conference of the Asscotiation of Asian Studies. Utah.

FANG, D., HE, G. and CHEN, Y. (2021). It is Everyone's Responsibility to Sort Waste. In: Administrative Sciences Association of Canada Conference. Montreal.

HE, G., LI, E. and HUSAIN, M. (2021). The Power of Digital Integration: The Normalization of Tracking and Surveillance Technologies. In: Western Conference of the Asscotiation of Asian Studies. Utah.

LI, E., HE, G. and LAM, M. (2020). Big Brother is Watching you! A Case Study of China's Social Credit System. In: CCT (Consumer Culture Theory) Conference. Leister.

FANG, D., HE, G. and LI, E. (2020). The Use of Consumer Goods in Promoting Gender Equality. In: Administrative Sciences Association of Canada Conference. Halifax.

HE, G. and DESCHENES, J. (2019). The Crafting of Luxury: A Process of Constructing a Hyperreal World. In: Administrative Sciences Association of Canada Conference. St-Catherine.

HE, G., DESCHENES, J. and WANG, Y. (2017). Guanxi and Charitable Solicitations and Donations in China. In: Administrative Sciences Association of Canada Conference. Montreal.

HE, G., DESCHENES, J. and WANG, Y. (2017). Raising Money for a Good Cause in Corporate China. In: China Marketing International Conference. Nanchang.

DESCHENES, J., HE, G. and WANG, Y. (2016). Preliminary Reflections on Renqing Avoidance Strategies in Charitable Donations. In: China Marketing International Conference. Qingdao.

DESCHENES, J., HE, G. and WANG, Y. (2015). Guanxi and Donation: Preliminary Findings. In: China Marketing International Conference. Xi'an.

Education

2021 Ph.D. in Marketing, HEC Montréal, Canada

2013 MRes Management within Marketing, University of Bath School of Management, Great Britain

2012 MSc Management in Marketing, University of Bath School of Management, Great Britain

Experience

Full-time academic positions

Since 2020 Assistant Professor in Marketing, SKEMA Business School, France

Other academic affiliations and appointments

2019 - 2020 Adjunct Professor in Marketing, Bishop's University, Canada

2017 - 2020 Lecturer in Marketing, HEC Montréal, Canada

2015 - 2018 Research Associate, HEC Montréal, Canada

Research grants, Awards and Honors

Awards and Honors

2019 Research Travel Grants, HEC Montréal

Other research activities

Reviewer for:

Journal of Business Research, Journal of Macromarketing

Organization of a conference or a research seminar

2021 Co-Chair for Roundtable Session, The Association of Asian Studies, United States of America

Other academic activities

Since 2020 Review Committee, The Association for Consumer Research, United States of America

Since 2019 Review Committee, American Marketing Association, United States of America

Since 2017 Review Committee, Administrative Sciences Association of Canada (ASAC), Canada

2020 - 2021 Reviewer for the book "Consumer Culture Theory in Asia: History and Contemporary Issues". (eds. Minowa, Y. & Belk, R.)

2020 - 2021 Reviewer for the book "The Routledge Handbook of Digital Consumption". (eds. Llamas, R. & Belk, R.)

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Professors and Researchers

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