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Executive Education
 

 

Embracing digital transformation

In the context of intensified competition, business ubiquity and powerful user exigencies, accompanying the digital acceleration of organisations is crucial to remain competitive.
This three-day module proposes to explore in-depth the challenges of digitalisation, key practices of digital change and develop transformational skills to stand out in the digital environment.
Contact

​Céline Brocard
+33 4 93 95 32 48
info.executive@skema.edu

Who this is for

​Any executive who wishes to develop digital transformation knowledge and skills; from all teams and functions.

Fees

​​€2400  (tax not incl.)

Expertise Management, marketing, finance, strategy, business creation
Duration

Three days

Dates

​Sophia Antipolis:
06/06, 06/13, 06/14/2019
Paris and Lille, please contact us


OBJECTIVES OF THE TRAINING DIGITAL TRANSFORMATION


Understand the key assets, the challenges, the implications and the added value of digitalisation

Identify opportunities to embark into digital transformations

Define and manage appropriate action and communication plans to accompany
the digital transformations


CONTENT OF THE TRAINING DIGITAL TRANSFORMATION


In order to bring in an exhaustive overview of digital transformations, the training is organised in themes.


Session 1: What are digital disruptions?

  • Key elements of digital cultures and new business models
  • New marketing problematics and the focus on the client experience

Session 2 and 3: Digital change

  • Key elements of change in the digital era
  • Transformational methodologies
  • Pillars of digital transformation
  • Integrating people tools and processes

Session 4: Communicating through change

  • Communicating through change and the benefits of transmedia storytelling
  • The perceptual filters and challenges of introducing disruptive innovations
  • Managing people through transformations
  • Zoom on the benefits of transmedia

Session 5: Developing organisational ambidexterity

  • Key elements of organisational ambidexterity
  • Managing and integrating innovation

Session 6: Change leadership

  • Managing resistance to change and defensive routines
  • The role of leadership in digital transformations
  • What’s a change agent?


PEDAGOGICAL METHODS OF THE TRAINING DIGITAL TRANSFORMATION


The structure of the course and related learnings aim at engaging participants into in-depth reflexions and critical reasoning through a mix of knowledge sharing taken both from the academic and the business worlds: grounded theory, real business cases and best practice sharing.
The course is designed to enable discussions, reflexions on real-life problematics and group enrichment.

Why
choose SKEMA
At the top of French and international rankings SEE RANKINGS
A global business school SEE SKEMA NEWS
A wide range of programmes COMPARE

Campus de Lille

Avenue Willy Brandt

595777 Eurallile – France

Tél. : +33 (0)3 20 21 59 62

Fax : +33 (0)3 20 21 59 59

Campus de Paris

Pôle Universitaire Léonard de Vinci – Esplanade Mona Lisa

Courbevoie – 92916 Paris la Défense Cedex – France

Tél. : +33 (0)1 41 16 74 61

Fax : +33 (0)1 41 16 74 63

Campus de Sophia Antipolis

60, rue Dostoïevski – CS 30085

06902 Sophia Antipolis Cedex - France

Tél. : +33 (0)4 93 95 44 44

Fax : +33 (0)4 93 95 45 24

 

www.skema-bs.fr -Association Loi 1901 – N° d’existence W 595008501

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