Year one programme structure
This programme is structured over two years. During their first year, students join SKEMA Business School on any campus (apart from Lille and Suzhou). Whereas the second year courses are delivered in California.
SKEMA campuses
SKEMA Business School’s campuses are situated in technology parks and recognised business centres where vital
synergies among companies develop innovation and create the techniques of the future.
The school’s multi-campus structure works to the advantage of companies as well as students. It allows the school to
form strong links between international higher education and the economic environment.
Brazil: Belo Horizonte campus
China: Nanjing campus, Shanghai campus, Suzhou campus (Suzhou - not for this programme)
France: Grand Paris campus, Sophia Antipolis campus, Lille campus (Lille - not for this programme),
South Africa: Stellenbosch campus
United States: Raleigh campus
Year two programme structure
The second year courses are delivered in California
UC BERKELEY AND UC BERKELEY EXTENSION’S CAMPUSES
UC Berkeley lies within a stellar ecosystem and - with 22 Nobel laureates – it is one of the finest institutions in the world. UC Berkeley Extension was founded in 1891 as the continuing education school of UC Berkeley and brings Berkeley-quality education to our smaller class sizes. It offers everything you need to succeed: rigorous coursework, guidance from expert international student services staff, and events and activities designed to build strong academic and professional networks.
The Sutardja Center for Entrepreneurship & Technology is the premiere institution on the UC Berkeley campus for the study and practice of technology-centric entrepreneurship and innovation.
Fall (mid-August to mid-December)
Students will be introduced to the entrepreneurial ecosystem of the San Francisco Bay Area and Silicon Valley. The program
blends in-depth learning of leading technologies together with engineering students, with training in innovation management, to develop a unique and effective entrepreneurial mindset and skillset.
Students learn venture finance and how to strategically choose investors and clients. They will build their team and design
their service or product prototype. Through intensive career development seminars and mentoring by entrepreneurship
experts, students will also learn how to overcome the challenges of early businesses. Students will have the unique opportunity to fully immerse themselves in Silicon Valley, learn from industry experts, and meet influencers and colleagues at networking events, conferences, and panel events. Students can choose electives in various disciplines in order to specialise in an area relevant to their startup project.
Programme learning objectives
Learn to imagine, design and prototype an innovative product or service
Understand the principles of engineering and product development
Understand venture finance and how to build a financial plan for a scalable business model
Learn how to analyse the needs and behaviour of their target consumers
Learn how to lead effective negotiations
Understand the latest developments in high technology research.
Spring (mid-January to mid-May)
In this semester, students learn the latest growth hacking techniques to build a social media marketing strategy for their business. They will learn how to structure their business model, how to build a minimum viable product and how to take their product to market with a lean growth strategy. Students will also learn how to integrate leading technologies into their product and organisation and how to pitch their projects to clients and investors in Silicon Valley and San Francisco. Students will have the unique opportunity to fully immerse themselves in Silicon Valley, learn from industry experts, and meet influencers and colleagues at networking events, conferences, and panel events.
Students can choose electives in various disciplines in order to specialise in an area relevant to their startup project.
Programme learning objectives
Learn how to scale a company through advanced social media strategies
Build a business plan to structure and guide the startup development
Learn how to take a product to market
Learn how to manage agile teams and build agile organisations
Develop a leadership style to define a unique startup culture
Understand the latest developments in high technology research
