ACADEMIC DIPLOMADigital Marketing & Entertainment or Music Business




Applications and registrations

  • Deadline for applications: 15 May 2024
  • Deadline for registering for the programme: 22 May 2024​


French State Certification label guaranteeing the reception facilities quality offered to international students.

More information here

Programme requirements

Requirements - Two-Year MSc:
Eligible to apply: students who hold a three-year university degree or equivalent.
Students will be required to reach the necessary level for the MSc before moving to year two.

Requirements - MSc (one-year): 
Eligible to apply: students who hold a four-year university degree or equivalent + two months minimum of professional experience 
In some cases, a three-year degree with substantial professional experience can be accepted.

Other tests
GMAT/GRE is not mandatory, however a good score strengthens the application.

NB: Foreign, and non-EU, students who graduate with a CGE-accredited degree in France, can now find work more easily under a new French law. Read more

*Candidates with an Indian bachelor's degree are eligible for the one-year MSc if they have more than three years of work experience and for the two-year MSc if they have less than three years of work experience.


The selection is in two parts:
  1. Eligibility: online application
    A selection committee examines the application submission taking into account the candidate's qualifications and professional experience. 

    After submitting their application, candidates applying for the specialisations MSc FMI, GLM, LHI, AIBT, CFM, AMAIS and SFF will have a pre-selection test (Visiotalent) in the online video recording form. ​​
    VisioTalent is an automated online recruitment tool that facilitates y​​our admission to SKEMA. This easy-to-use platform will only take 10 minutes of your time to use for your MSc application.

  2. Admission: If the application and the VisioTalent answers are judged satisfactory, candidates undergo an online interview. The interview lasts about 30 minutes.
    Find out more about the MSc admissions interview, with guidance and tips here

    Successful candidates will be admitted on the basis of the application form and the interview.

Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, candidates are advised to apply as early as possible.

English language test & GPA requirement for this master's

TOEFL IBT (80), TOEIC (830), IELTS (6.5), Duolingo DET (105)

For English native speakers, the English test can be waived.

Other tests:
iTEP Academic-Plus ≥ 4.5 + GPA 2,9 o​ut of 4 for Two-Year MSc

Tuition fees​ and funding

​​Tuition fees​

Doing this diploma programme as part of the Two-Year MSc/DESMI: €47,000. 

Doing this diploma in one year: €35,000 (only available for students who have already done an MSc or a BBA at SKEMA). 




This interactive brochure provides information about a large number of French and international scholarships available for students going to study on SKEMA's bachelor and master degree programmes. 

There's also information on the scholarships awarded by SKEMA Business School. 

French Embassies worldwide also offer support for international students to study in France.  You can find information below or on the web by searching for 'French Embassy' and insert your country of residence. 

Yongfeng Lu and Pierre Avot, admissions managers for this master's

The Digital Marketing and Business and Management of Entertainment​ program has two dedicated admissions managers​, Yongfeng Lu and Pierre Avot. 

Don't hesitate to get in touch with them if you have any questions about this program, applying, careers etc. Their email:​ and

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