One-week intensive Digital Marketing in the US and Hollywood Workshop
This intensive one-week programme is created exclusively for students of SKEMA focusing on digital marketing and the business of entertainment.
Sessions will provide students with insight into the digital marketing approach taken by companies in the United States as well as a “Hollywood” perspective and approach to the entertainment industry. The curriculum consists of lectures, discussions with industry guests, case studies, and site visits.
The schedule for the programme consists of five three-hour sessions to be held in UCLA campus classrooms in the morning between 9am and 12 noon and three site visits to relevant companies in the afternoon (approx. 60-90 minutes each). The one-week intensive Digital Marketing in the US and Hollywood Workshop will be held in UCLA classrooms (on campus).
Business and Management of Entertainment and Marketing Certificates
From film industry principles to the legal and financial aspects of entertainment, this certificate provides a thorough understanding of the entertainment business.
Courses by semester
FALL QUARTER (SEPTEMBER - DECEMBER)
Digital Marketing in the US and Hollywood Workshop
Orientation Day
Digital Marketing, 5 credits
Digital Analytics, 5 credits
Advertising in the Digital Age, 2 credits
The Business of Entertainment, 5 credits
Pre-Production and Production for Film and Television, 4 credits
TOTAL CREDITS SEMESTER ONE: 21
WINTER QUARTER (JANUARY - MARCH)
Advanced Digital and Social Media Marketing Strategies, 5 credits
Marketing Entertainment: Strategies for the Global Marketplace, 5 credits
Influencer Marketing: Employing Influencers, 2 credits
Legal Primer for the Entertainment Business, 5 credits
Post-Production for Film and Television, 4 credits
TOTAL CREDITS SEMESTER TWO: 21
SPRING QUARTER (MARCH - JUNE)
Social Media Marketing, 2 credits
Marketing with Google Ads, 2 credits
Search Engine Optimization for Marketing, 2 credits
Entertainment Financing: From first $ to Distribution of Profits, 4 credits
Elective course 1, 4 credits
Elective course 2, 4 credits
TOTAL CREDITS SEMESTER THREE: 18
ELECTIVE COURSES
Advanced Digital and Social Media Marketing Strategies, 4 credits
Advertising in the Digital Age, 2 credits
Influencer Marketing: Employing Influencers, 2 credits
