Luxury is an industry despite having other definitions and given the economic expansion of different economic groups, globalization, and democratization of luxury items, this industry is no longer composed of small niche companies as it used to be. It represents a true macroeconomic sector, targeting large numbers and under the direction of managers. And consumers have also changed their buying behaviour, being conscious of the choices they make when purchasing a product and/or service from a particular brand and taking into account the culture of that company, its social responsibility actions, and its commitment to sustainability. Sustainable luxury requires truly excellent social and environmental performance. Sustainable luxury would not only be the vehicle for greater respect for the environment and social development, but it will also be synonymous with culture, art, and innovation from different nationalities while maintaining the legacy of local craftsmanship. It is also a return to the ancestral essence of luxury, careful buying, artisanal manufacturing, the aesthetic beauty of materials in their broadest sense, and respect for social and environmental issues.
The Global Nano Sustainable Luxury Management is 40 hours long and its main focus is to train managers to understand the specificities of sustainable luxury business management and to form conscientious and skilled managers to work in the sector. The program brings together experts and teachers from France, India, Africa, and Latin America contributing with brands and projects established to recreate the luxury towards sustainability and is a partnership project between SKEMA Business School, SKEMA Brazil, and the Centre for Sustainable Luxury Studies.
Classes and methodology
The course consists of nine synchronous or asynchronous and one synchronous weekly class, of 4 hours each.
Concepts will be applied to real situations and contexts to maximise the exchange of ideas between participants and teachers. Each class presents a perfect balance of a careful selection of bibliography, cases, and discussions in order to diagnose for decision-making and guide the participants to action.
This nano program will be taught in English.
A SKEMA Business School is accredited by the Ministry of Education of Brazil and the course has the character of an extension course and a certificate will be issued.
We offer special payment conditions.
Contact directly our admission team and learn more: firstname.lastname@example.org or (31) 3299-9718 or 99423-0312 (Whatsapp) - talk to Conrado Pimenta.
The Centre for Sustainable Luxury Studies is SKEMA's partner in delivering this course and its mission is to assist luxury companies in the transition to sustainability, thereby encouraging sustainable business practices in all areas of the organization and their supply chains. To this end, academic learning and research will become vital and current for future "sustainable" leaders. This means taking a broader picture to ensure that social and environmental issues are completely integrated into the decision-making process. Click here to learn more!