Skema > Programmes > MSc > MSc Digital Business, Data Analysis and Management

MASTER OF SCIENCEDigital Business and Artificial Intelligence





​The first comprehensive degree in digital ​business and data analysis in Europe 

This MSc is a CGE-accredited, full-time programme with eight months of courses followed by work experience or a research project.
September intake  

Who can apply?
As a one-year MSc: holders of four-year degrees 
As a two-year MSc: holders of three-year degrees (more info) ​
This programme was conceived by top executives in the industry who noticed the fast increase in demand (and the severe shortage in supply) of graduates with proper understanding of the digital transformation of the global labour market.
MSc Digital Business videos

Programme ou​tline

The internet has revolutionised traditional channels of business activity. Marketing, production, strategic planning, etc. have all been transformed by use of the internet to collect data, distribute products and provide services.
This MSc is a multidisciplinary programme combining the fields of strategy, economics, marketing, information systems and AI. It provides students with the knowledge and practical skills necessary to work in a data-rich digital environment.
The programme has been developed in close collaboration with top-level firms from industry and consulting, who are among the principal future employees of our students.
The MSc Digital Business & Artificial Intelligence curriculum is adapted yearly in order to meet the requirements of the market. All coursework is tailored to emphasise the nature of digitisation and its implications for data collection, analysis and decision-making.

Designed by

The academic content for the MSc Digital Business & Artificial Intelligence has been designed by SKEMA’s leading faculty in close collaboration with experts from industry leaders, including: Capgemini, Facebook, AXA and IBM.


International MSc Digital Business & Artificial Intelligence students will be considered for special scholarships awarded by the University of Côte d'Azur's Academy of Excellence on Networks, Information and Digital Society, each amounting to €5,400.
Find out more on the Financing page

This programme's director is Frederic Bossard.


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