Skema > Programmes > MSc > MSc Digital Business, Data Analysis and Management

MASTER OF SCIENCEDigital Business and Artificial Intelligence




​The first comprehensive degree in digital ​business and data analysis in Europe 

Campus : Sophia-Antipolis 
Intake: September
Language : English
This programme's director is Frederic Bossard.

This MSc is a full-time programme with eight months of courses followed by work experience or a research project.
​​ This programme was conceived by top executives in the industry who noticed the fast increase in demand (and the severe shortage in supply) of graduates with proper understanding of the digital transformation of the global labour market.

Programme ou​tline

The knowledge courses encompass traditional business disciplines, such as strategy, marketing, economics, and information systems, with an emphasis on the nature of digital transformation and its impact on analysis and decision-making.

In addition to traditional business subjects, the programme also includes skills courses in big data analytics and business statistics to equip students with the necessary tools for collecting and analysing data in a digital environment.

Students can acquire certifications, such as Agile and Microsoft Power Platform in order to learn new technologies, skills, and abilities and gain a competitive edge. Students do group projects to apply their studies to real-world, data-intensive cases in AI-oriented companies. 


​Why choose this programme

This MSc in Digital Business is the first of its kind in Europe. Located at SKEMA’s Sophia Antipolis campus on the French Riviera, the largest technology park in Europe, students’ interactions with international firms often lead to internships. This master’s also serves as a gateway to understanding the world of IT, enabling students to work in roles that require IT skills and knowledge. With its cutting edge curriculum and real-world connections, this MSc is the ideal choice for anyone seeking to make an impact.

Keys facts​

  • The programme is aimed at students interested in developing comprehensive knowledge about digitisation - the most powerful force in modern business.

  • Designed to produce professionals with skill sets highly sought after in the job market.

  • Dynamic curriculum incorporating today’s industry requirements.

  • Overseen by an Advisory Board including digital experts from major global companies, and renowned international academics.

  • A unique combination of knowledge courses (strategy, economics, marketing and information systems), skills courses (big data analytics, business statistics, and econometrics) and certifications (Agile, Google AI, Microsoft Power Platform).​

The programme in videos


Designed by

The academic content for the MSc Digital Business & Artificial Intelligence has been designed by SKEMA’s leading faculty in close collaboration with experts from industry leaders, including: Capgemini, Facebook, AXA and IBM.

About the degree

By joining an MSc, students obtain a master of science degree and the "Diploma of Specialised Studies in International Management" (DESMI), a degree approved by France's Ministry of Higher Education, Research and Innovation (master's level. More info - text in French). 


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