MSc Digital Business, Data Analysis and Management

MSc Digital Business live stream Q&A

Replay of live-stream Q&A on Campus Channel with the MSc director

Programme courses


Courses by semester & cred​its


Semester 1
   Mandatory courses:
  • Digital Business & Innovation, 5 credits
  • Digital Marketing, 4 credits
  • Managerial Economics, 5 credits
  • Statistics, 4 credits​
  • Data Technology Management, 3 credits
  • Data Visualisation, 2 credits
  • AI Management, 2 credits
  • Identifying & Managing Business Opportunities, 4 credits
  • Employability & Careers, 1 credit 

Semester 2

   Mandatory courses:
  • Strategy in the Digital Economy, 5 credits
  • Big Data & Analytics (sponsored by IBM), 5 credits
  • Privacy on the Internet, 3 credits
  • Data-driven Business Insight, 5 credits
  • Salesforce Contest, 2 credits
  • Understanding the Digital Consumer, 3 credits 
  • Data Management Infrastructure, 3 credits
  • Research Methods, 3 credits
  • Employability & Careers, 1 credit  

  • Dissertation, 30 credits

Total credits: 90
These details are for information only and may be changed by the school without prior notice

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