Dr Kristie McGowan
is director of the Global Luxury and Management programme at NC State University, in partnership with SKEMA. Dr McGowan holds a PhD in Textile Technology Management from the esteemed College of Textiles at NC State University, recognised as the number one textile programme in the world.
She specialises in marketing with a focus on innovating the luxury customer experience and identifying how luxury companies can serve their customers virtually in a manner that is equivalent to the experiences they offer in store. In addition to teaching in the Global Luxury and Management programme, Dr McGowan also teaches in the Executive MBA.
Dr McGowan’s professional career has been defined by the intersection of textiles and apparel with business. She has worked in merchandising, strategy and management positions at Tommy Hilfiger, VF Jeanswear and Cotton Incorporated. Dr McGowan has a track record of accomplishments in strategic business development and product and marketing innovations with a focus on bringing new products and programmes to market.