Dr Michaela Merk
is German and has lived and worked in Paris for over 20 years. She is professor of marketing at SKEMA Business School and co-director of the dual master’s degree in Global Luxury and Management.
Michaela Merk holds a PhD in marketing and is a recognised specialist in international luxury brand, retail and digital excellence.
She has held managerial positions in L’Oréal Luxe, Marionnaud/AS Watson and Estée Lauder, and has consulted and trained many well known premium and luxury brands including Dior, Chanel, Rolex, Hermès and or Four Seasons Hotels.
As a highly demanded speaker and trainer in English, French and German, Dr Merk speaks at conferences around the globe. In her dynamic keynotes and highly interactive training sessions, she engages the audience through in-depth know-how and hands-on content. She has written many publications including Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors.
Dr Kristie McGowan
is director of the Global Luxury and Management programme at NC State University, in partnership with SKEMA. Dr McGowan holds a PhD in Textile Technology Management from the esteemed College of Textiles at NC State University, recognised as the number one textile programme in the world.
She specialises in marketing with a focus on innovating the luxury customer experience and identifying how luxury companies can serve their customers virtually in a manner that is equivalent to the experiences they offer in store. In addition to teaching in the Global Luxury and Management programme, Dr McGowan also teaches in the Executive MBA.
Dr McGowan’s professional career has been defined by the intersection of textiles and apparel with business. She has worked in merchandising, strategy and management positions at Tommy Hilfiger, VF Jeanswear and Cotton Incorporated. Dr McGowan has a track record of accomplishments in strategic business development and product and marketing innovations with a focus on bringing new products and programmes to market.