MASTER OF SCIENCEInternational Marketing & Business Development

 

 

Programme

​​​​​​​​​​​​​


​Courses and campus specificities

 

CORE-COMPETENCY COURSES (on all campuses)

  Semester 1

  • International Business Development, 3 credits

  • Strategic Brand Management, 4 credits

  • Marketing Research, 3 credits

  • New Business from Idea to Market, 3 credits

  • Career Management 1, 0 credit

  Semester 2

  • Understanding the Elusive Consumer, 4 credits

  • Product Management & Operational Marketing, 3 credits

  • Business Development & Sales + Sales Challenge, 3 credits

  • Career Management 2, 1 credit

This master aims to understand the synergies between sales, marketing and product strategies. 

Key competences: data analysis, international business strategy, strategic marketing, communication and presentation skills, sustainable marketing

  

ELECTIVE COURSES BY CAMPUS, 


Lille

Autumn semester electives (Sept - Dec): choose four

  • Managing in International Contexts, 2 credits
  • Panel Data Analysis, 2 credits
  • Perfect Pitch, 2 credits​
  • Research Methods, 2 credits
  • Sustainable Marketing & Communication, 2 credits
  • Company Challenge, 2 credits
  • AI & Data Analytics, 2 credits
  • Digital Growth, 2 credits


Spring semester electives (Jan - April): choose five

  • Google Tools and Sem, 2 credits
  • Instagram and Social Media in the Luxury Industry, 2 credits
  • Facebook and Instagram Certification, 2 credits
  • Digital Marketing, 2 credits
  • Ux Design and Usability, 2 credits
  • Photoshop, 2 credits
  • Business Intelligence with Data Mining, 2 credits
  • Sales Challenge (mandatory elective), 2 credits
  • Negotiation, 2 credits
  • Trade Marketing and Category Management, 2 credits


Paris

Autumn semester electives (Sept - Dec): choose two

  • B2B Marketing 2 Managing Multicultural Teams, 2 credits
  • UX Design & Usability, 2 credits
  • From Idea to Fundraising, 2 credits
  • Photoshop (Graphic design), 2 credits
  • Persuasive Leadership in a Millennial World, 2 credits
  • PR Strategy, 2 credits

Specialisation core (mandatory)
  • Digital Growth (growth hacking), 2 credits
  • AI & Data Analytics; 2 credits

Spring semester electives (Jan - April): choose three

Sales Challenge, 2 credits
Advanced Sales Tech, 2 credits
Perfect Pitch, 2 credits
Meta Certification (FB & Instagram), 2 credits
Day in the Life in an Agency, 2 credits
Business Intelligence with Data Mining and Spreadsheets, 2 credits
Power of Communication 2 Advanced xls for Marketing, 0 credit

Specialisation core (mandatory)
Sustainable Marketing and Communication, 2 credits
Competitve Intelligence for International Business Development, 2 credits​​​​
 

​​Sophia Antipolis 

Autumn semester electives (Sept - Dec):  choose four

  • Using LEGO Serious Play to Enhance Creativity, 2 credits
  • Perfect Pitch, 2 credits
  • Introduction to Photoshop, 2 credits
  • E-commerce, 2 credits
  • Company Project, 2 crediits
  • Company Challenge, 2 credits
  • Research Methods (recommended for dissertation writing), 2 credits
  • UX Design and Usability, 2 credits
  • AI and Data Analytics, 2 credits
  • Motivation & Well-being at Work, 2 credits
  • Sustainable Design, 2 credits
  • Understanding Luxury Dynamics, 2 credits
  • Luxury Market Trends and Sustainability, 2 credits


Spring semester electives (Jan - April): choose five

  • Social Network Marketing, 2 credits
  • Using CRM with Salesforce.com, 2 credits
  • Digital Growth, 2 credits
  • Big Data and Analytics, 2 credits
  • Artificial Intelligence and Machine Learning with Power BI, 2 credits
  • Trends, Innovation and Competition in the Perfume Business, 2 credits
  • Using SPSS for Market Analysis, 2 credits
  • Competitive Intelligence for International Business Development, 2 credits
  • Using Excel for Business Developers, 2 credits

Company project 

  • Company Challenge, 2 credits
  • L'Oréal Brandstorm Challenge, 2 credits
  • Facebook and Instagram Certification, 2 credits
  • Leadership & Culture, 2 credits
  • Mystery shopping, 2 credits


Belo Horizonte: 

Sept - Dec semester electives: choose four

  • E-Commerce & E-Retail - Two Complementary Channels for Digital Growth, 2 credits
  • Communication and Engagement in an Emerging Country, 2 credits
  • Marketing Analytics, 2 credits
  • Google Tools and Sem, 2 credits
  • AI & Data Analytics, 2 credits
Optional Portuguese


Jan - April semester electives: choose five​
  • Communication and Engagement in an Emerging Society, 2 credits
  • Meta Certification (FB & Instagram), 2 credits
  • Marketing and Conscious Capitalism, 2 credits
  • New Business Models for Underexplored Segments, 2 credits
  • Strategic Marketing Business Game, 2 credits
  • Services and Customer Experience Management, 2 credits

Optional Portuguese

When the first semester has been done on the Belo Horizonte campus, the student who has achieved all the degree criteria will be awarded the Brazilian MSc International Marketing & Business Development certificate.


Suzhou: 

Autumn semester electives (Sept - Dec): choose two
Managing an Export Project, 2 credits
Business Negotiation, 2 credits
Research Methods (mandatory for MSc dissertation), 2 credits​

Suzhou specialisation core (mandatory) :
Digital Marketing Project, 2 credits
Digital Media, 1 credit​

Spring semester electives (Jan - April): choose three
Persuasive Cross-Cultural Business Communication, 2 credits
Graphic Design, 2 credits
Perfect Pitch, 2 credits

Suzhou specialisation core (mandatory)
Managing Social Networks & Communities, 2 credits
Digital Growth, 2 credits
Influencer Marketing, 2 credits 



Raleigh*:

*limited places

Autumn semester electives (Sept - Dec): choose two
Global Digital Marketing, 2 credits
Social Media Marketing, 2 credits
AI & Data Analytics, 2 credits

Raleigh specialisation core (mandatory) : 
US Culture & Business (new students only), 1 credit
Public Speaking and Presentation Skills (returning students only), 1 credit
Career Management 1, 1 credit​

Spring semester electives (Jan - April): choose three
Meta Certification, 2 credits
Company projects/SKEMA SIM, 2 credits
Sales force, 2 credits
Marketing Analytics, 2 credits

Raleigh specialisation core (mandatory) :
US Culture & Business, 1 credit
Leadership (returning students only), 1 credit
Career Management 2, 1 credit

DISSERTATION (all students/all campuses)

  • Master thesis in binoma, 18credits

 
 
These details are for information only and may be changed by the school without prior notice.


MSc IMBD videos



Why choose SKEMA?
At the top of French and international rankings SEE RANKINGS
A global business school SEE SKEMA NEWS
A wide range of programmes COMPARE