Skema > Programmes > MS > MS Marketing Data & e-Commerce

MASTÈRE SPÉCIALISÉ®Marketing Data & e-Commerce



The programme


MS Marketing Data & e-Commerce (Manager Marketing Data et Commerce Electronique)

Since 2000

Taught entirely in French.. 

On the Lille and Paris campuses: October and February intakes.

Work and study format (compatible with professional activity).


This MS programme is RNCP certified.

In 2015, SMBG ranked this MS 2nd in France in its category (8th international)     

Jobs and care​​ers:

Internet management, e-commerce consultant, web analyst, SEO, marketer, sales engineer ICT, web and e-business project manager, marketing manager, direct file manager, digital marketing manager, ...

Why choose this program​me:

  • ​The programme is developed in collaboration with experts in e-commerce and customer relationship management.

  • Extensive links with professionals and businesses differentiates this MS, helping develop the employability of students.

  • The programme is in line with innovations and trends in e-marketing.

  • Projects related to issues proposed by important companies in this area.

  • Links with and Research: DMEF (Direct Marketing Educational Foundation - USA); CMD (Direct Marketing Club); meetings with the Distance Selling and Direct Marketing association; AFM (French Association of Marketing); FEVAD (Federation of Enterprises Distance Selling); ADETEM (National Maketing Association); EMOTA (European Distance Selling Trade Association) ...

Objectives of the p​​rogramme:

To assist in the development of skills and enable the acquisition of practical knowledge applicable to digital businesses.


In-company projects and assignments:

  • Remote mobile payment: innovations, new behaviours, opportunities for new business models.
  • Live Chat: The reintroduction of human relationships when buying online.
  • Web Analytics and CRM: is there a correlation between segmentation criteria and performance indicators?
  • Social shopping and consumer empowerment.
Among the recruiting companies for graduates of this MS:
3 Suisses, La Redoute, Eto Digital, Microsoft, Auchan, IBM France, Decathlon, Cofinoga, Cofidis, Ebay France, Xerox, Phildar, Rouge Interactive, Agence Meura, Conexance MD...


Professional certific​ations:

"Business Intelligence and Data Mining" certificate issued by SAS; TOEIC (Test Of English for International Communication); ECDL - European Computer Skills Passport.

Why choose SKEMA?
At the top of French and international rankings SEE RANKINGS
A global business school SEE SKEMA NEWS
A wide range of programmes COMPARE