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MASTÈRE SPÉCIALISÉ®Marketing Data & e-Commerce



Mastère Spécialisé® Marketing Data & e-Commerce


MS Marketing Data & e-Commerce (Manager Marketing Data et Commerce Electronique)

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This Mastère Spécialisé ® programme is:

  • Accredited by the Conférence des Grandes Ecoles

  • Certified by the RNCP Level 7 (Répertoire National des Certifications Professionnelles). This registration confirms recognition of the degree by the French state. 

Since 2000

Campus : Lille and Paris or online
Intakes : October and March
Language : French
Work and study format (compatible with professional activity).

In 2015, SMBG ranked this MS 2nd in France in its category (8th international)      

Jobs and care​​ers

Internet management, e-commerce consultant, web analyst, SEO, marketer, sales engineer ICT, web and e-business project manager, marketing manager, direct file manager, digital marketing manager, ...

Why choose this program​me:

  • Accreditations and certifications: Google Analytics IQ, and Google Ads, AgilePM®, Opquast, Hubspot, Datamining by Google Cloud and Facebook Blueprint, Tridan positioning test...

  • ​The programme is developed in collaboration with experts in e-commerce and customer relationship management.

  • Extensive links with professionals and businesses differentiates this MS, helping develop the employability of students.

  • The programme is in line with innovations and trends in e-marketing.

  • Projects related to issues proposed by important companies in this area.

  • Links with professional associations and companies: Invitations to Vivatech, Picom, Adetem, Sopra, Salesforce, Amazon Campus Challenge, Microsoft and more. These links facilitate graduates’ employability. 

  • Students learn about green digitisation with the ISO 26000 standard.

  • "Digital Consulting Week": twice a year, over four consecutive days, students, in groups and over a period of one week, solve real case studies. 

Programme objectives

To assist in the development of skills and enable the acquisition of practical knowledge applicable to digital businesses.

New: online version 

  • At least 70% of courses online (MS Teams)

  • 20 days of on-campus presence, on the Lille campus

  • ​Monday to Thursday in company and online course on Friday (except exceptions)

  • Professors trained in distance learning

  • Dynamic programme designed through dedicated engineering and tools​​

In-company projects and assignments:

  • Remote mobile payment: innovations, new behaviours, opportunities for new business models.

  • Live Chat: The reintroduction of human relationships when buying online.

  • Web Analytics and CRM: is there a correlation between segmentation criteria and performance indicators?

  • Social shopping and consumer empowerment.

Among the recruiting companies for graduates of this MS:
Amazon, Boursoramab Banque, Leboncoin, Veepee, LVMH, Chanel, Hermès, Mama Shelter, Leroy Merlin, Malakoff Humanis, Monoprix, Michelin, Onepoint, Ubisoft, Sopra Steria, Showroomprivé.com, The Fork, Universal Music, Volkswagen…​​


Why choose SKEMA?
At the top of French and international rankings SEE RANKINGS
A global business school SEE SKEMA NEWS
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