Skema > Programmes > MS > MS Marketing Data & e-Commerce

MASTÈRE SPÉCIALISÉ®Marketing Data & e-Commerce



The programme


MS Marketing Data & e-Commerce (Manager Marketing Data et Commerce Electronique)

Since 2000

Taught entirely in French.. 

On the Lille and Paris campuses: October and February intakes.

Work and study format (compatible with professional activity).


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This Mastère Spécialisé ® programme is:
  • Accredited by the Conférence des Grandes Ecoles

  • Certified by the RNCP Level 7 (Répertoire National des Certifications Professionnelles). This registration confirms recognition of the degree by the French state. 

In 2015, SMBG ranked this MS 2nd in France in its category (8th international)     

Jobs and care​​ers

Internet management, e-commerce consultant, web analyst, SEO, marketer, sales engineer ICT, web and e-business project manager, marketing manager, direct file manager, digital marketing manager, ...

Why choose this program​me:

  • Accreditations and certifications: Google Analytics IQ, and Google Ads, AgilePM®, Opquast, Hubspot, Datamining by Google Cloud and Facebook Blueprint, Tridan positioning test...

  • ​The programme is developed in collaboration with experts in e-commerce and customer relationship management.

  • Extensive links with professionals and businesses differentiates this MS, helping develop the employability of students.

  • The programme is in line with innovations and trends in e-marketing.

  • Projects related to issues proposed by important companies in this area.

  • Links with professional associations and companies: Invitations to Vivatech, Picom, Adetem, Sopra, Salesforce, Amazon Campus Challenge, Microsoft and more. These links facilitate graduates’ employability. 

  • Students learn about green digitisation with the ISO 26000 standard.

  • "Digital Consulting Week": twice a year, over four consecutive days, students, in groups and over a period of one week, solve real case studies. 

Programme objectives

To assist in the development of skills and enable the acquisition of practical knowledge applicable to digital businesses.

New: online version 

  • At least 80% of courses online (MS Teams, K2 learning management system)

  • A few days of on-campus presence, on the Lille campus

  • Work-study alternation (four days in-company and 1.5 days online)

  • Professors trained in distance learning

  • Dynamic programme designed with the latest tools


In-company projects and assignments:

  • Remote mobile payment: innovations, new behaviours, opportunities for new business models.

  • Live Chat: The reintroduction of human relationships when buying online.

  • Web Analytics and CRM: is there a correlation between segmentation criteria and performance indicators?

  • Social shopping and consumer empowerment.


Among the recruiting companies for graduates of this MS:
3 Suisses, La Redoute, Eto Digital, Microsoft, Auchan, IBM France, Decathlon, Cofinoga, Cofidis, Ebay France, Xerox, Phildar, Rouge Interactive, Agence Meura, Conexance MD...


Why choose SKEMA?
At the top of French and international rankings SEE RANKINGS
A global business school SEE SKEMA NEWS
A wide range of programmes COMPARE