MS Marketing Data & e-Commerce (Manager Marketing Data et Commerce Electronique)
This Mastère Spécialisé ® programme is:
Accredited by the Conférence des Grandes Ecoles
Certified by the RNCP Level 7 (Répertoire National des Certifications Professionnelles). This registration confirms recognition of the degree by the French state.
Campus : Lille and Paris or online
Intakes : October and March
Language : French
Work and study format (compatible with professional activity).
In 2015, SMBG ranked this MS 2nd in France in its category (8th international)
Jobs and careers
Internet management, e-commerce consultant, web analyst, SEO, marketer, sales engineer ICT, web and e-business project manager, marketing manager, direct file manager, digital marketing manager, ...
Why choose this programme:
Accreditations and certifications: Google Analytics IQ, and Google Ads, AgilePM®, Opquast, Hubspot, Datamining by Google Cloud and Facebook Blueprint, Tridan positioning test...
The programme is developed in collaboration with experts in e-commerce and customer relationship management.
Extensive links with professionals and businesses differentiates this MS, helping develop the employability of students.
The programme is in line with innovations and trends in e-marketing.
Projects related to issues proposed by important companies in this area.
Links with professional associations and companies: Invitations to Vivatech, Picom, Adetem, Sopra, Salesforce, Amazon Campus Challenge, Microsoft and more. These links facilitate graduates’ employability.
Students learn about green digitisation with the ISO 26000 standard.
"Digital Consulting Week": twice a year, over four consecutive days, students, in groups and over a period of one week, solve real case studies.
To assist in the development of skills and enable the acquisition of practical knowledge applicable to digital businesses.
New: online version
At least 70% of courses online (MS Teams)
20 days of on-campus presence, on the Lille campus
Monday to Thursday in company and online course on Friday (except exceptions)
Professors trained in distance learning
Dynamic programme designed through dedicated engineering and tools
In-company projects and assignments:
Remote mobile payment: innovations, new behaviours, opportunities for new business models.
Live Chat: The reintroduction of human relationships when buying online.
Web Analytics and CRM: is there a correlation between segmentation criteria and performance indicators?
Social shopping and consumer empowerment.
Among the recruiting companies for graduates of this MS:
Amazon, Boursoramab Banque, Leboncoin, Veepee, LVMH, Chanel, Hermès, Mama Shelter, Leroy Merlin, Malakoff Humanis, Monoprix, Michelin, Onepoint, Ubisoft, Sopra Steria, Showroomprivé.com, The Fork, Universal Music, Volkswagen…