Skema > Skema event > teens are changing the world generation z

Teens are changing the world Generation Z

Conference organized by the Chamber of Commerce and Industry Grand Lille, Lille Place Tertiary and SKEMA Business School.

​Teens are changing the world: Generation Z: Thinking Innovation otherwise.

Studying Z, look for Z, Z understanding to build your strategy and capitalize on this new unique and ambivalent generation!

5:30pm - 6pm: Welcome guests
6pm - 7pm: Conference
Stakeholders :
Elodie Gentina: Marketing research professor, expert of the generation Z - SKEMA Business School
Clément Léocadie-Thauvin: founder and manager - THE INSPERIENCE.CO
Audrey Hespel: Innovation Designer - Decathlon
7pm - 7:30pm: Questions and answers
7:30pm to 8:30pm: Cocktail

Location: CCI Lille
On this occasion, Elodie Gentina, will sign her book " Marketing and Generation Z New patterns of consumption and brand strategies ", ( Wiley Publishing / Northern Ferret )

Registration required online before September 12

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