Conference organized by the Chamber of Commerce and Industry Grand Lille, Lille Place Tertiary and SKEMA Business School.
Teens are changing the world: Generation Z: Thinking Innovation otherwise.
Studying Z, look for Z, Z understanding to build your strategy and capitalize on this new unique and ambivalent generation!
5:30pm - 6pm: Welcome guests
6pm - 7pm: Conference
Stakeholders :Elodie Gentina
: Marketing research professor, expert of the generation Z - SKEMA Business SchoolClément Léocadie-Thauvin
: founder and manager - THE INSPERIENCE.COAudrey Hespel
: Innovation Designer - Decathlon
7pm - 7:30pm: Questions and answers
7:30pm to 8:30pm: Cocktail
Location: CCI Lille
On this occasion, Elodie Gentina, will sign her book " Marketing and Generation Z New patterns of consumption and brand strategies
", ( Wiley Publishing / Northern Ferret )
Registration required online before September 12