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Alumna interview: founder of Emzi, luxury shoes for small feet

Published on 09 October 2020

Min Zhou, a graduate of the SKEMA class of 2011, has created a shoe brand that defies the conventions of fashion. In this interview, Min talks to us about her concept and her journey since SKEMA.

What have you been up to since graduating from SKEMA?

After finishing my MSc Luxury & Fashion Management, I worked in fashion. That gave me a chance to discover the industry that has fascinated me from a very young age: ready-to-wear fashion, leather accessories and shoes. As a commercial assistant, then retail administrator, management controller and, finally, a business analyst, I was able to learn how brands manage their operations. I worked on overall brand performance, but also directly on products. All of these experiences gave me a comprehensive picture of the industry. I then launched my shoe brand with my own vision, with values that mean something to me and my customers.

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