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Alumnus and founder of APO and Ellipse, Antoine Ducos

Published on 08 June 2021
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Antoine Ducos, a SKEMA Business School alumnus and the founder of Ellipse, a benchmark in the field of body hygiene, is taking on a new professional challenge with APO. Behind this new brand, championing the use of organic soaps and shampoos, is a desire to leave the world cleaner than it is today.

​Sometimes you have to lose something to gain more in return. “Lose a quid and find a fiver”, as the British saying goes. That’s what happened to Antoine Ducos. In 2018, after 18 months of audits, negotiations and forecasts, the sale of the soap factory this entrepreneur from Flanders had his heart set on fell through suddenly, just as the deal was about to be finalised.


Read all of this article on the SKEMA Alumni website

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