Five papers from SKEMA students were accepted by the GLRC:
- Fashion-luxury brands’ heaven lies in RFID chips: Using an old-fashioned technology to be fashionable (Ivana Domzalski - Suzhou campus)
- Gaming: a new digital Eldorado for luxury brands (Elisa Juif, Li Xiaohan - Suzhou campus)
- Stairway to heaven: The impact of cooperation with NGOs for the luxury industry (Liu Nian, Lu Yang – Suzhou campus)
- Anticipating trends: AI’s role in customer relationship management (Carmelo Balagas, Alisa Rychagova, Lin Yuru -Sophia campus)
- Retail management in the era of digitalisation (Shubham Patil -Sophia campus)
The papers' theses highlighted a connection between the world of luxury/fashion and other industries. Students worked hard to present their work. During the session, participants presented their theses to scholars and professors.
The students felt lucky to have participated in this conference which the MSc Luxury and Fashion Management director, Ivan Coste-Manière, offered to them. Publishing a paper and presenting it at an international conference among academics and professionals is a huge opportunity that students hadn't expected. This was a real challenge for students who learned to overcome and improve writing and presentation skills.
Participating students met academics, business leaders, policymakers, consultants, researchers from across the globe. They heard about papers from a variety of industries, gained views and insights from different fields.
This experience has given students more confidence and will be a highlight to be mentioned in future job interviews.
Pictured, particpating students (from top left): Carmelo Balagtas, Li Xiaohan, Ivana Domzalski, Elisa Juif, Lin Yuru, Liu Nian, Lu Yang, Rychagova Alisa, Shubham Patil.