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Covid-19 and approaches to decision making in uncertainty

Published on 14 January 2021

After completely disrupting the daily lives of billions of humans, the pandemic continues to surprise us. At this stage, no one can say what will happen over the coming months. Yet, we are all trying to work out what tomorrow holds.

​We are all trying to figure out what tomorrow holds, either by making our own predictions or by listening intently to those made by others, particularly the experts. Our mental model has led us to believe that the only way to envisage the future is to predict it. Yet, research has long examined the question of how to decide on a course of action in the face of uncertainty, and has shown that this paradigm is far from inevitable.

This text is excerpted from an article on SKEMA's research website, ThinkForward - read the entire article here

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