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Design thinking: multi-campus, intercontinental seminar


SKEMA’s Design Thinking seminar took place from 22 to 24 and 29 and 30 January on all  campuses. 1300 students in the Master in Management and MScs on our six campuses were involved.

Design thinking is a method of innovation centred on the human aspect and involving co-creation among the various stakeholders of a project with iterative prototyping. This approach is used by all firms, whether large groups, SMEs or start-ups.

Students were intensely engaged in this multi-campus seminar. In Suzhou, Lille, Paris, Sophia, Belo Horizonte and Raleigh, it was organised using 24 coaches, the teams from the Student Office and the KCenter, coordinated by Geneviève Poulingue, with Tim Lyons in Suzhou, Laurence Lecoeuvre in Sophia, Ludmila Striukova in Paris, Simon Owen in Lille, Michael Rodriguez in Raleigh, and Eduardo Albuquerque in Belo Horizonte. 

The K2 e-learning platform and Office 365 made information exchange and co-working much easier. 

Students took a hands-on approach while at the same time learning about design thinking, a highly sought after talent in all firm activities. 

The coaches’ role was to take the students as far as possible in the innovation process and have them think creatively. The results were up to expectations with many new idea and new products or services imagined using design thinking. The students applied the methodology step by step and the seminar ended with a student vote on the winning projects. 

Team 16 from Belo-Horizonte “Jardim Das Araras” were voted top of the list – congratulations! 

“By teaching design thinking, (that SKEMA kows well through its own practices), SKEMA can develop new competences that are totally applicable to its own activities. This 2018 Design Thinking course is Prototype 2. Feedback from students and coaches will no doubt contribute to the co-construction of Prototype 3!” says Geneviève Poulingue. 

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