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SKEMA junior enterprises support Benin Develop NGO

Published on 27 May 2020
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For the last three years, junior enterprises Junior ISEP and SKEMA Conseil have combined their complementary expertise in marketing, strategy and digital to produce various studies. In today’s difficult economic context, they have embarked on a voluntary project to carry out a study for the NGO Bénin Develop, which has been working in Benin and Togo for 10 years.

​The first stage of the project took place on 11 May. The two junior enterprises, accompanied by Baptiste Bidet (coordinator for the NGO) and Steven Lafosse Marin (co-founder and CEO of UMAN, the start-up accompanying the NGO) brainstormed around how to optimise the NGO’s economic model.

They designed an innovative methodology, which drew on their combined experiences as digital engineers and managers, to meet the needs of UMAN and Benin Develop. The junior entrepreneurs from ISEP and SKEMA will analyse the NGO’s business model – goals, operation, income generation, search for donors, project development – with notably the creation of agro-ecological farms, offering the poorest people in these African countries a local “nutrition and health” solution and an economic activity.

In a second phase, the they will suggest ways to develop the marketing strategy, overhaul the website (content, ergonomics, referencing), improve the use of social media and revamp its graphics charter.

Our two junior enterprises work well together after three years of shared projects, enriched by the complementarity of our expertise. We are now making this available at no cost to this NGO which works in the field helping populations with their health, nutrition and economic and educational development. In this period of economic crisis due to COVID-19, this project enables us to be useful and help those who help others through a sustainable development approach. It is the start of a unique collaboration and a great adventure!” said Maxime Dupuy, president of SKEMA Conseil.

Websites:
SKEMA Conseil
Junior ISEP
NGO Benin Develop

To find out more, contact Julie Vittecoq, project manager (SKEMA Conseil)

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