Students pursuing this programme will first receive training from Digimind consultants on the company’s business intelligence and social media tools. This will enable them to use these tools throughout their course, especially for their research projects.
Christophe Bisson, programme director of the MSc International Strategy and Influence, is excited about the partnership. “The web and social media are key vectors of the strategy and influence of economic actors, irrespective of the sector. The partnership with Digimind will strengthen our programme and the skills of our graduates in the job market," he said.
Aurélien Blaha, chief marketing officer at Digimind, said: "SKEMA’s MSc International Strategy and Influence programme trains the international experts of the economic intelligence of tomorrow. In the time of AI, it is essential that these future experts benefit from the most advanced digital skills, and Digimind is particularly proud to contribute."
The MSc International Strategy and Influence programme offered by SKEMA is accredited by Conférence des Grandes Ecoles (CGE). Taught in English at the school’s Paris-La Défense campus, it offers essential training in international business strategy and competitive intelligence. It has been designed to bridge the gap between theory and practice and is based on industry experts’ experience and real cases. The programme leads to two areas of specialisation: strategic advice, delivered by academic experts alongside senior executives of large consulting firms, and economic security, taught at the “Ecole Militaire” in association with the National Institute of Higher Security Studies and Justice (INHESJ).