The more than 300 students who participated in the event made the most of the business expertise of the numerous speakers – all marketing professionals from diverse sectors of activity, some of whom were SKEMA graduates; as Mona Rousefid (global client solutions manager luxury - Facebook), Camille Kasmi (sales manager – Beierdorf) or Guillaume Aspro (brand activation manager - Anheuser-Busch InBev).
With the arrival of new technologies and artificial intelligence, and companies’ increasing internationalisation, marketing activities are constantly evolving and require immense adaptability. Since the fascinating marketing sector demands boldness, the watchword for discussions across the board was “be daring”. The topics included working with the sales teams: daring to surpass oneself, daring to try new things to learn and bounce back, daring to explore new sectors, and more.
The next round table event will be in January 2020 on careers in business development.
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