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SKEMA alumnus Grégoire Ambroselli revolutionises the food industry through AI

Published on 06 February 2024

Grégoire Ambroselli, a graduate of our Master in Management (PGE) / MSc Entrepreneurship and Innovation (SKEMA 2015) programmes, is today at the heart of innovation in the FoodTech sector. Choco, a startup he co-founded in 2018 alongside Germans Daniel Khachab and Julian Hammer, has rapidly climbed the ranks to become a European unicorn. It was recently featured in the Forbes magazine for integrating AI into its system.

​​​​Since its inception in Berlin by Grégoire Ambroselli​, Daniel Khachab, and Julian Hammer, Choco has experienced meteoric growth. In April 2022, the company raised over 100 million euros, boosting its valuation to over a billion euros. This success is the result of a series of strategic funding rounds and a clear vision: to simplify and make the supply chain in the restaurant sector more efficient.


Innovation​​ through AI


The latest major advancement for Choco is the integration of artificial intelligence into its platform. "Choco AI" is designed to automate and speed up order taking and its integration into the existing ERP systems of distributors. This innovation facilitates the processing of a much larger volume of orders, with increased efficiency and accuracy.


Impact and European expansion


To date, Choco supports over 15,000 restaurants and 10,000 suppliers across several countries, including France, Germany, the United States, Belgium, Spain, and Austria. Last November, the platform reached the impressive milestone of 500,000 monthly orders. Choco's goal is clear: to continuously improve interactions between all players in the supply chain, from producers to restaurateurs.

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