From 1 September 2021, all the WeChat users, including but not limited to SKEMA students, alumni, and stakeholders, can download SKEMA Leon stickers, composed of 16 different emotions, from WeChat's official stickers shop.
Jing Mo, our colleague from SKEMA China, and Dimitri, an alumni ambassador who works in China, were among the first to initiate the introduction of the Leon stickers. According to Dimitri, "After living in China for 5+ years, first as a student and then as an expatriate, I realised that WeChat stickers are a fantastic way to engage a community and add that extra zing to your chats. They are also a fun way to share your thoughts and convey SKEMA's values at the same time. On the other hand, as the world is experiencing a digital transformation and with the emergence of hybrid offices/classrooms, expressing one's feelings digitally has never been so important!"
For a daily use on WeChat
The stickers have also been a huge hit with the SKEMA community in China. "Leon's expressions are so cute and meet our daily use on WeChat! I subconsciously use the Leon stickers while chatting with my SKEMA friends. Every time I send our Leon sticker to other friends, they are always curious and become a fan of Leon, immediately. Leon, our SKEMA superstar!" said Zhenhua, a SKEMA student.
"Leon perfectly fits the image of SKEMA"
"Leon perfectly fits the image of SKEMA – he is curious and eager to learn… He can adapt to any situation, at any place in the world. Leon the SKAMELEON is now available on the WeChat platform, an iconic Chinese app, which helps to make our SKEMA community in China much closer and proud of its roots. He is also spreading the influence of SKEMA far and wide to unify even more people around our community", concluded Matthieu Dumont, SKEMA China campus director.