Emmanuel Combe spoke about a fascinating topic ─ “From Differentiated Pricing to Personalised Pricing: Discrimination Strategies in the Digital Era” ─ drawing on his study entitled “Towards Personalised Pricing in the Digital Era” (available here), published in October 2019 by Fondation pour l’Innovation Politique, and citing Netflix and Apple as examples.
“With the development of digital technology, price discrimination could take a decisive step forward tomorrow, by encouraging firms to charge personalised prices: thanks to Big Data, each customer will be offered a specific price depending on their individual willingness to pay. The era of uniform pricing, on which all retail trade has been based for more than a century, could gradually give way to a world of personalised prices,” he explained.
The talks on major economic issues are part of the ThinkForward lecture series started one year ago by SKEMA for the first-year students of its Grande Ecole programme.
Delivered by Emmanuel Combe, this class ─ discussing major societal issues and major geopolitical issues ─ enables students to make a smoother transition from their preparatory classes to the first year of the Grande Ecole programme. Ensuring this smooth transition is the purpose behind the CPGE – Grande Ecole Continuum initiative, to which SKEMA was one of the first contributors.
The conference in video (in French)