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SKEMA students finalists in Amazon Campus Challenge

Published on 15 July 2021

The Amazon Campus Challenge highlights talent through a competition between students. The goal? Give a fledgling business more visibility using Amazon Marketplace.

Five MSc International Marketing & Business Development and MS Manager MarketingData & E-commerce students became finalists in the Amazon Campus Challenge on 25 June. As part of this competition, for several months they helped Hopoli, a startup selling special clips for changing duvet covers quickly and easily. 

The SKEMA students chose Hopoli for its revolutionary invention that took home the gold medal in the French invention competition Concours Lépine. 'We wanted to promote products that were still little-known to the public. Our first criterion was really innovation,' explains Caroline Pedrono. 

Developing the visibility of a product on Amazon

For the participants, the aim of the challenge was to improve the visibility of the Hopoli brand on Amazon, spark consumers' interest and get them to buy the product. 'We developed a precise digital and global strategy that enabled Hopoli to win new customers all over the world,' says Anne-Sophie Baucher, another member of the SKEMAZON team. 

A sharp rise in sales

Thanks to creating targeted ads and a detailed product page on Amazon, sales have increased. 'The startup made 544 sales during the challenge, between January and May 2021. In that period, Hopoli generated €17,500 in turnover,' says Caroline Pedrono proudly.

'It's been a real boost for my CV'

For the five students, this type of competition is a guarantee of more visibility in the job market after their studies. The words 'Finalist in the Amazon Campus Challenge' never fail to catch a recruiter's eye. 'It's been a real boost for my CV and for finding a final year internship," explains Alua Abdrakhim, one of the student finalists. And Anne-Sophie Baucher concludes: 'In my case, it enabled my current company to identify me as an expert in marketplaces.' 

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