As everywhere along the French Riviera coast, the Pont Dulys beach in Juan-les-Pins was littered with detritus deposited by Storm Alex. The activity continued the action undertaken in March 2018, when HOPE association students organised the clean-up of La Gravette beach in Antibes and were already collaborating with the Project Rescue Ocean association.
Besides the clean-up, this operation was designed to raise awareness in students about environmental protection and the importance of throwing waste away in the appropriate garbage bins, in line with Project Rescue Ocean’s goal and slogan: “Changing mentalities".
"After organising the cleaning of La Gravette beach in Antibes with SKEMA's HOPE association, it was natural to repeat the operation after Storm Alex by supporting the candidate list of the Jok'vert student council, who initiated the project," says SKEMA student Marine Jeannon, also the Project Rescue Ocean ambassadress and a member of HOPE.
HOPE (Humanitarian Organisation Promoting Equity): Founded in 2016 through the merger of several SKEMA humanitarian, social and environmental associations, HOPE is now the school's largest association, and is involved in SKEMA’s local and international missions. Its presence at the majority of the school's campuses – Lille, Sophia Antipolis, Paris, Belo Horizonte (Brazil) and Suzhou (China) – gives it considerable scope for action.
Project Rescue Ocean
is a non-profit environmental association created by Benoit Schumann, which arose through social media. Its aim is to raise awareness about the state of the coastal environment among the general public, especially young people, and to take action involving beaches, seas, rivers and oceans, as all these aspects are closely related.
The Jok'vert list is a list of SKEMA student applying to join the Student Council for the academic year 2020-2021. Through various events, its members endeavour to gain visibility to win students’ support and votes in the election of the new council.